Globe partnered Beats with Yungblud as part of Beats’ first UK artist ambassadorial partnership. The partnership was unveiled with Yungblud featuring as the cover star of Notion’s Winter 2019 issue with Beats & Yungblud’s team creating bespoke content around his sold-out UK Tour which was supported across Beats By Dre’s Global brand channels. The content generated over 600k views in less than 48 hours since its release and was picked up by some significant Press outlets.