Globe Productions partnered with Samsung, Years & Years and Matavision to put together the first live streamed gig in VR to celebrate the launch of the new Samsung Galaxy S7 phone.
Globe Productions were tasked with creating the creative concept for the show and VR experience. Together with Samsung and Years & Years we devised a 360 in-the-round stage set and put together an amazing live performance.
Music fans across Europe tuned in to see the band perform tracks ‘Worship’, ‘Shine’, ‘Desire’ and ‘King’ from the bands platinum album ‘Communion’ in a visually stunning performance. Viewers we’re able to immerse themselves in live performance like never before. Fans could opt to view the show from the prime position on the front row, on-stage with the band and even floating above the stage, all during the live action.
The vision was to create an impressive UHD and LED dome structure to encapsulate both the band and audience, creating an intimate ‘world’ that transformed and evolved with the music. The set and audience we’re very much one.
The content was released on Friday, 11th March in 360 degree video via Samsung’s YouTube and Facebook channels, as well as via the Samsung + Years & Years app, available on the Oculus store.
The campaign generated a tremendous amount of PR coverage reaching out to 42 million people across Europe.