In support of the brand partnership between Jessie J and TUC, Globe Productions developed and produced the additional video content to support the TV commercial campaign. Short films included interview, behind the scenes, call to action utilising After Effects and coverage of the project’s finale – Jessie’s gig in Paris where she performed for a select group of competition winners.
The content reached millions of fans via Jessie’s geo-targeted social sites and the brand’s regional web sites across Europe.