Globe partnered London Popstar Mae Muller with Tia Maria to launch the brand’s new “Two-of-a-Kind” campaign spotlighting their two liqueurs: Cold Brew Coffee and Matcha Cream. The campaign highlighted both the Tia Espresso Martini and Matcha Tini; Tia Maria’s premium cocktails.
Mae launched the campaign with a short documentary on Tia Maria’s YouTube channel providing a unique snapshot into where she gets her creative inspiration, how important Kentish Town is to her artistry and her confidence. Mae Muller and Tia Maria also shared a series of fun content clips showing fans how she prepares both the Tia Espresso Martini and Matcha-Tini.
A hundred of Mae’s fans were also given the opportunity to access tickets to an exclusive Mae Muller x Tia Maria performance which took place at Lafayette, London on the 5th December. The evening was captured and shared on Mae and Tia Maria’s social channels perfectly encompassing the excitement of the night.
To spread the excitement of the campaign, Mae gave exclusive interviews to Heat Magazine and Wonderland who both ran stories on her partnership with the brand and gave fans the lowdown on the Lafayette show. The positive fan sentiment across the social posts is testament to the strength of the pairing of Mae and Tia Maria - something which fans were genuinely excited to participate in.