Barclays are a sponsor at the O2 and with this partnership they are able to activate at the concourse of the venue before a gig. We partnered with Barclays to help them amplify their activation by giving them the opportunity to unlock money can’t buy prizes for the audience see The Vamps in concert on Saturday 28th April.
The Vamps teamed up with Barcalys Pingit to offer fans a host of prizes including a backstage tour, signed merchandise and a meet and greet.
For fans got their chance to win prizes via a huge Pingit vending machine on the concourse at the O2. Everyone could play the machine and prizes were given out from 6.30 – 8.30pm before the show.
The Vamps did a call to action on their socials before the show and the O2 and Barclays also advertised the activation so the queues remained busty all evening with the O” saying it was the most successful activation they had ever seen.
Barclays also got the opportunity to film backstage with the band and winners to create a series of highlight clips for socials. The socials will continue to run throughout May with more Vamps merchandise giveaways.