Globe are excited to announce UK’s No.1 girl band The Saturdays as brand ambassadors for the latest Casio Sheen collection. Known for their sophisticated style with a glamorous edge, The Saturdays are loved for their everyday elegant take on fashion, making them the perfect fit for the new range of Sheen watches.
The watches are being sold in H Samuel and online and the girls will support the partnership with a huge social media campaign which will run throughout the year. Additionally, the girls attended an in-store appearance at Westfield London in June for fans to meet the girls as they launched their new collections and also performed an intimate acoustic set in-store at the Covent Garden Casio to mark the partnership with Casio’s key partners.
The launch was amplified with a 6-page Summer special edition of OK! magazine which was sold exclusively in H Samuel with the girls on the front cover.
"We were thrilled when asked to be the brand ambassador’s for Casio SHEEN" say The Saturdays. "The brand is known for adding elegance and glamour to any outfit and we love dressing up and feeling stylish, so it was just right for us! The new Metallics range has a colourway to suit every outfit, ideal for the girl who loves to accessorize."