- Connect Danone with a young audience to launch theirnew range of yogurts in the UK
- Raise Danone’s profile & brand awareness within the 18-24 target audience which was historically low in the UK.
SPOTIFY & UNIVERSAL MUSIC SOLUTION
-Leverage Spotify’s massive reach & audience to engage with music fans by offering rare live music experiences with UMG artists by:
- Delivering Live stream artist performances on Spotify & Danone’s brand channels
-Create a branded online hub featuring exclusive artist content from the live events to incentivise people to engage with the Danone brand.
-Partner with Ella Eyre and The Kooks at strategic moments around their promotional cycles to leverage the buzz around them and drive the campaign.
-Audio and video ads featuring the artists for SpotifyFreemium platform, promoting the competition and product
-A suite of content pieces (live performance, Q&A, highlights)
-Artist branded playlist and support on social media
-Live Stream Performance & Artist Q&A
-Signed artist merchandise packages and ‘Meet & Greets’
- 93 Million Impressions
- 19 Million Engagements
- 300,000 brand hub visits
- More than 12,000 Competition Entries