This summer, Somerset House, in collaboration with Nice Time Inc Productions and in partnership with Fred Perry, presented one of the most successful music exhibitions of recent years with The Jam: About the Young Idea. Over the same period, Fred Perry presented a bonus exhibition at its flagship Henrietta Street store. The special off-shoot from Somerset House featured additional unseen objects from The Jam’s private archives, further telling the story of The Jam fan and what the band means to them. Fred Perry was an integral partner to proceedings and ensured gave fans of The Jam the attention to detail they are used to. Even Paul and Bruce couldn’t stay away, visiting the bonus exhibition twice in as many months.