McArthurGlen shopping outlets sponsored the brand new TV special An Evening with Take That which aired on ITV on Saturday 8th April.
McArthurGlen came on as the lead sponsor and got access to 150 tickets to the show which celebrated Take That’s new album and classic hits.
Take That, have a career spanning three decades, selling over 8 million concert tickets and setting the record for the fastest selling tour of all time in UK history for their Progress Live Tour. It’s no surprise that when McArthurGlen ran a competition for fans to win tickets to the show that they applied to win in their thousands. 24 lucky winners also got the chance to meet the band with a meet and greet before the show.
To amplify the campaign further McArthurGlen also hosted a Facebook Live SuperFan quiz and gave away 100’s of Take That merchandise to fans. McArthurGlen created their own content series around the TV show with exclusive behind the scenes and an interview with the band.