Footlocker partnered with Stefflon Don to celebrate their Back to School ‘From Dusk to Don’ Autumn/Winter 2018 campaign. As part of the partnership Steff hosted an episode of Kyra TV’s Lifestyle & Streetwear focused show PAQ which saw her set the PAQ boys a challenge to create the most iconic ‘Black Fit Pic’ they could with their favourite black trainer. The episode has gone on to receive over 1.5 million views in just 2 weeks generating over 28 million watched minutes in the process.
Steff also undertook the challenge herself and created her own iconic ‘Black Fit Pic’ styling Air Max 97’s with a truly memorable final image.
Socials
Stefflon Don Campaign Photo - Instagram
Behind the scenes on set- Instagram
Behind the scenes photo shoot - Instagram