This July we brought together a new musical collaboration between UK rappers Krept & Konan and punk duo Slaves as the next phase in Hennessy’s Masters of Potential partnership with Abbey Road Studios.
The artists worked together for the first time to seamlessly fuse hip hop and punk to perform “Told You/The Hunter”. What was produced as part of this partnership was a fiery anthem, laced with the urgent energy of both genres.
The ‘Masters of Potential’ partnership blends unexpected artists from different genres and backgrounds to create one-off musical moments which are captured live-to-vinyl at Abbey Road Studios.
Globe Productions produced the content created which was seeded out on all artist and brand digital platforms