To celebrate the new GORE-TEX® INFINIUM™ product & brand launch, we took Sigrid, a GORE-TEX® ambassador, back to her hometown of Ålesund to try out the new range as part of the ‘Tested For Life’ campaign. The campaign is the beginning of the brand’s evolution into producing clothing that meets the needs of a wider range of people – suiting life in the cities as well as outdoors.
Globe & GORE-TEX® flew out to the port town on the west coast of Norway to follow Sigrid and photographer Johannes Lovund from the stunning surroundings of the Ocean Sounds Recording Studio all the way up to the top of well-known hiking destination Sukkertoppen Mountain. For Sigrid, going from the studio to the mountains in a matter of moments is normal for her, as is living through all the seasons in one day; this is her home, her ‘ favourite place in the world’ where she makes her music and finds inspiration from the natural landscape.
“If I get stuck in the studio we go out for fresh air. That’s the best way to get creative again. There’s a mix between urban and wildlife here, and these clothes work so well you can do both. It’s so important to me to take time out, to just chill. That state of mind can be very helpful, and healthy.” - Sigrid
Check Out Sigrid’s story with GORE-TEX® here: https://globe.lnk.to/SigridWE