Globe worked with Patron to seamlessly integrate the brand’s iconic tequila into the narrative of the video for Sam Smith’s hit single ‘Gimme’ featuring Koffee and Jessie Reyez.
Throughout the video, we see a bottle of Patron in a number of locations throughout the club; in one scene, Sam pours themself a tequila on the rocks - the perfect drink for a night out.
Watch the official music video here.
Follow Sam on Instagram here.