Sam Fender featured in Topman’s 2019 ‘Suit Your Self’ campaign.
Winner of the Critics’ Choice Award at the 2019 BRITs, Sam showcases some of the brand’s most desired tailoring in the campaign. Sam’s stripped down and authentic style brings a fresh approach to smart dressing for the season and embodies the essence of the Topman customer.
The incredible campaign imagery and edits featured across Topman and Sam’s digital platforms as well as instore in Topman stores from the UK to the US! When the campaign went live we gave Topman the chance to offer a consumer competition with tickets to see Sam live at his London show dates.
Topman’s Buying and Design Director Mitch Hughes said, ”We’re delighted to get the opportunity to work with Sam at such an exciting point in his career. His approachable, down-to-earth personality, together with an incredible talent for song writing and performing, made him an obvious choice for us. Sam is a refreshingly frank and powerful voice for his generation and brings an effortless attitude to our campaign which we know will resonate with our Topman customer.”