Continuing her partnership with Timberland, for Spring-Summer 2019, RAYE launched Timberland’s first ever female sneaker the Delphiville, with a content piece set in the tropical palm house at Kew Gardens accompanied by her track ‘Confidence ft. Maleek Berry, Nana Rogues’.
As RAYE moves around the space, she embodies the venturing spirit of the Delphiville as she reflects upon the experiences, influences and choices that have paved the path of her personal journey both as an artist, and as a woman.
“I feel really lucky that I have a platform where my voice can be heard and I can raise awareness about issues that I really care about. I had a lot of strong role models growing up in my life so I feel privileged that I get to help inspire others.” – RAYE
The content was shared across both Raye and Timberland’s social channels but also appeared in OOO projections on London’s Southbank, on digital screens at underground stations and in the front windows at Timberland stores across the country.
Press coverage included Glamour Magazine, Female Frist, Celeb Mix, The Drum and a six-page feature and front cover with Notion magazine.
https://www.glamour.co.za/celebrity-news/raye-partners-with-timberland-to-launch-sneakers-19986112
https://www.thedrum.com/creative-works/project/timberland-the-green-room-feat-raye