As part of the Lynx campaign “Make….Not War”, Naughty Boy, Wilkinson, Professor Green and Laura Mvula teamed up to collaborate on an exclusive track for World Peace day 2014.
Each artist had their own mini webisode where they talk through the creative process for their part of the track. The culmination of their hard work ended in a music video to compliment the song.
The single was commercially released as one Naughty Boy’s singles this year.