Born out of a mutual admiration and long-standing partnership between Puma and Professor Green, the second joint apparel collection marries each of the co-collaborators distinct styles to create another fresh and innovative collection.
As well as being the UK Brand Ambassador for Puma, 2013 was the second year Professor Green’s Honey Badger Range had been a part of Puma’s campaign. Mid-June saw the official unveiling of the second collection at the Oval Space in London. The exclusive event welcomed key members of the UK press and entertainment industry, including Emeli Sandi, Wretch 32 and John Newman. The Professor Green x PUMA Summer collection is an evolution of the first collection, moving into summer, with a nod to festivals, sun and the great outdoors, using cutting edge print techniques on the tees such as ghost printing.
The collection was available at Puma.com, Puma retail, PG.com, ASOS, JD and FootAsylum stores across the UK and was promoted with a number of in-store appearances by Professor Green and press interviews.