Iconic car brand Jaguar Land Rover partnered with Globe for the highly anticipated launch of their new E-PACE Sports Compact SUV. Tasked with pushing the event to a worldwide audience, Globe secured world leading DJ, Pete Tong and emerging British singer-songwriter RAYE for an entirely unique performance within the event schedule.
Jaguar Land Rover kicked off proceedings at Excel London with a car stunt worthy of a James Bond movie – a ‘corkscrew-barrel-roll’. The death-defying visual was viewed by a packed VIP arena audience, and streamed live on Facebook. Shortly following, Pete Tong & The Heritage Orchestra then emerged on a rolling stage for a special performance of hit single ‘You Don’t Know Me’ featuring RAYE.
After the live stream ended, the Excel audience were treated to a further 4 tracks from the best-selling album: “Pete Tong & The Heritage Orchestra Presents Ibiza Classics”.
The live stream reached a combined 566K viewers on Facebook Live within 24 hours; the event key hashtag #EPACE also trended at #2 on the night on Twitter. Pete Tong and RAYE also both shared the event across social media on the night and in the days following, participating in red carpet and key media interviews – including an interview with Nick Grimshaw and ITN.