Globe partnered B&O with Paul McCartney to launch the first instalment of their creative concept ‘The Living Room Tour’.
In the first chapter of the tour, Globe curated, filmed and live streamed McCartney’s interview with Zane Lowe, broadcast live from The Shard.
Additionally, McCartney’s new album was available to stream in all B&O stores a week before its release – giving B&O customers an exclusive listen to the never-before-heard album.