Ella Eyre x Nintendo: My Life in 3DS
As the face of a new Nintendo 3DS campaign, BRIT Award-winning Ella Eyre gave Nintendo an exclusive behind-the-scenes look into her life, and with her friends and family shows us the role that gaming plays for her.
Globe partnered with Nintendo to deliver an online, PR and TV campaign centred on five of their key game titles for 2016, and throughout 2016 Nintendo will be releasing a series of content pieces that gives their audience the chance find out what Ella’s life looks like in 3DS. With her own uniquely designed Mii character living the 3D life, Ella invites us in to watch how she and her friends realise their hopes and dreams in Tomodachi Life, let their imaginations run free as they hone their design skills in Animal Crossing: Happy Home Designer, or raise the competition levels with her bandmates in Mario Kart 7.
As a creative artist, Ella has always loved immersing herself in new environments, and admits that sometimes she can get a bit carried away with the fictional goings-on of her island: “I’m away from home a lot, so I love things that give me a sense of familiarity. It really makes me laugh to see my favourite people being silly – it reminds me that even if I’m not with them, I can still watch them mess around together.”