Lexus Europe are partnering with global entrepreneur, innovator and musician, will.i.am to champion provocative design and technology, as part of its Striking Angles campaign to launch the new Lexus NX. Dreamin' About the Future, featuring Brazilian musician, Sérgio Mendes, first debuted as part of will.i.am’s Pyramidi installation at the Barbican’s Digital Revolution exhibition in London.
As part of the Striking Angles collaboration, will.i.am is set to design his own limited edition take on the NX, a sharply-styled premium mid-size SUV. He will also star in the the latest Lexus television commercial, set to be released later this year.