Last month we saw the roll out of the latest Globe-led online video game activations. The shorts, shot and directed by our very own production arm, Globe Productions, see Virgin EMI's Lethal Bizzle, Krept and Konan facing off on the recently launched Mortal Kombat X.
The team were approached by Warner Brothers Games UK earlier this year to find artists who are also keen gamers to battle each other on the tenth instalment of the legendary Mortal Kombat series.
Virgin EMI’s grime heavy hitters Krept, Konan and Lethal Bizzle stepped up to the plate to test their gaming skill and speedy thumbs.
The shorts were filmed in the Kensington High Street Engine Room studio and directed by Globe’s senior producer James Barnes. The simple filming-as-they-play format, popular with die hard gamers online, was enhanced by some bespoke green screen animation, turning the rappers into their video game alter egos.
The four battles saw each of the lyricists play each other, with the overall winner being crowned the Mortal Kombat champion.
Brand partnerships manager Adam Bulleid says, “There’s a strong relationship between the music and gaming worlds. Both are huge markets in their own right and Globe are creating dynamic content taps in new audiences for both the artists and the gaming publishers.”
The Mortal Kombat battles are the second video game partnership for the Globe team. Earlier this year the studio was taken over by Rizzle Kicks and Catfish And The Bottlemen who faced off on the latest instalment of football game FIFA.