Globe partnered with Samsung and Mabel to put together the world’s first vertical gig to celebrate the launch of Samsung KX experience space in Coal Drops Yard, London.
The first-of-its-kind set boasted a stacked three-story stage over 9 metres high, allowing all elements of gig to be seen and heard in a vertical symphony. Pop and R’n’B sensation, Mabel, performed with her band, DJ and dancers across multiple levels, so the crowd could snap the perfect shot.
Globe Productions filmed the gig and delivered multiple edits for press, socials online and OOH within 24hrs. The partnership culminated in a 40-second edit for London’s most iconic outdoor site, Piccadilly Circus with a full screen-takeover for a limited time. Globe Productions also produced a full-track performance film of Mabel’s “Don’t Call Me Up” for the Samsung KX in-store screen as a legacy piece post launch.