NBA2K partnered with the London Rapper M Huncho, in order to add some extra and authentic flair to the launch of the new #NBA2K21 Demo, which sees him battling it out with Sky Sports' NBA Heat Check presenter, Mo Mooncey a.k.a. The Hoop Genius.
M Huncho delivered two in-feed posts on Instagram, as well as an Instagram story and call to action on Twitter. The rapper invited media platform Link Up TV down for this exclusive playoff and an interview on their website.
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2K United Kingdom YouTube Channel
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