Fostering Vans’ commitment to celebrating the best new music and positioning as one of London’s key live music venues, House of Vans London provided the perfect partnership with British MC, Loyle Carner, to launch his highly anticipated sophomore album “Not Waving, But Drowning”.
The exclusive album launch saw Loyle Carner take to the stage, joined by special guests, such as Jorja Smith, Jordan Rakei and Rebel Kleff, performing to over 800 fans who were first to hear new tracks live and given the opportunity to take home the album at the end of the night.
Fans applied to attend the free one-off gig via a ballot which achieved over 20,000 entries; the second-highest ballot for a live music event by House of Vans London.
In addition to Loyle’s performance, the House of Vans gallery hosted an exhibition curated by Loyle’s friends, family and some of the UK’s most exciting artists, including pieces from Damien Hirst and The Connor Brothers. The gallery was put together in partnership with House of Vans, The Other Art Fair and male suicide charity CALM [Campaign Against Living Miserably], for which Loyle is an Ambassador. Artists created original pieces in response to a specific track on the new album, which attendees could listen to whilst browsing the gallery.
The exhibition remained on display a week after the gig, culminating in key artworks sold in an online auction with all proceeds going to CALM.
- “Not Waving, But Drowning” entered #3 in its first week in the Official Album Charts (UK) post event, making it Loyle Carner’s highest album chart position to-date