“Throw the rule book out, music has no boundaries” - Lethal Bizzle
Bulmers has a philosophy: ‘Live Colourful’. It’s based on a belief that embracing new and diverse experiences, leads to a more exciting and interesting life. To encourage the Bulmers audience to try something different and embrace this philosophy, Bulmers partnered with Globe to help create and deliver a compelling and memorable campaign with music at its core.
Globe’s campaign plunged Bulmers headfirst into a vibrant musical world, by placing artists from different corners of the musical plain into a giant melting pot of grime, classical and soul music, to create an incredible and compelling track – which, would eventually be downloaded 20,000 times by the Bulmers community in less than a week via its official website.
The protagonists of this unlikely, but ground-breaking combination? Grime royalty Lethal Bizzle, rising star Sinead Harnett and the world famous film and theatre composer David Arnold, with his legendary orchestra.
This unique sonic adventure was exclusively chronicled as a short film by Globe’s in-house production team and was premiered alongside the track live at a central London location. The track was then made available as a limited edition download via the official Bulmers website.