Krept & Konan have partnered with Budweiser and Frukt for the Budweiser Live Project. A 3 week-long tour throughout the UK, each week featuring a different headline act, The Wombats, Twin Atlantic and Krept & Konan topped the bill.
Budweiser arranged for a branded tour bus to take all three bands throughout the country.
The tour was a massive success with packed venues in each cities. The boys absolutely killed it at every shows, especially the closing date in Southampton where a lot of people were still tweeting about their performance the next day.
19th October – Bristol - Krept & Konan supported by Fekky at The Fleece
21st October – Brighton - Krept & Konan supported by Fekky at The Haunt
22nd October – Southampton - Krept & Konan supported by Fekky at The Switch
“The British talent we have on board for the Budweiser Live Project is truly incredible, and we can’t wait to see our bus out on the road, bringing these amazing music moments to fans across the country this autumn.” Isabelle Maratier, Budweiser senior brand manager.
Krept & Konan documented their life during the tour via their social channels, on the Budweiser tour bus, in the different cities and at each shows; their fans really engaged with the Budweiser Live Project,
throughout Krept & Konan social medias only, the campaign generated more than 40,000 likes and hundreds of retweets and comments.