Katy B performed a secret gig at Hackney Shapes in April 2016 as part of the Renault TWINGO #AccessAllAreas campaign in partnership with Spotify.
250 tickets were up for grabs to competition winners and to be in the running to attend the gig members of the public had to spot one of 70 Renault TWINGOs which took to the streets of London a week before the gig. The competition winners had the chance to hear Katy’s chart topping hits Katy on a Mission and Lights On as well as tracks from Katy B’s new album project Honey which was released the next day.
As part of the partnership Katy B promoted the gig on her social channels and also took part in press interviews, one of which was the Evening Standard where she talked about the inspiration for the new album. Six top tier journalists attended the Katy B gig and the campaign resulted in a total of 18 pieces of coverage.
Appendix:
Press:
The Sun