This World Poetry Day JP Cooper teamed up with coffee roaster Julius Meinl to invite coffee lovers to unleash their inner poet. JP Cooper inspired customers to pay with a poem for their coffee or tea at Julius Meinl outlets around the world.
JP Cooper also got involved by putting pen to paper and getting in the studio to create a new song for Julius Meinl to celebrate poets from around the world!
Julius Meinl’s CEO, Marcel Löffler comments: “This year marks the fifth anniversary of Pay With A Poem, a global initiative which strives to encourage people to harness their creativity and make poetry accessible to the masses. We aim to do that via our coffee and tea, which serves as the artistic fuel for creatives across the globe. We’re thrilled to have JP Cooper create this song, which celebrates poetry through the lens of music.”