No stranger to the world of music, Hennessy Very Special has long been intertwined with music culture and now we are pleased to welcome Hennessy Very Special as an official partner to the two new studios at Abbey Road. In association with the studio relationship we have established the ‘ Masters of Potential’ programme created to blend together unexpected artists from different genres and backgrounds, to create truly unique musical recordings.
The programme will see a panel of the music industry’s most respected insiders bring together artists to blend their sounds, musical histories and skill sets.
The first artists to be brought to the table were the Mancunian soul singer JP Cooper and musical poet, Kojey Radical. The artists came together along with JP Cooper’s ten-piece band to exclusively record the first and only live performance of ‘Party’ as the first instalment in the ‘Masters of Potential’ series.
Julie Nollet, Marketing and Communications Director, Moët Hennessy UK commented:
“From our first visit to the magical studios right through to recording the JP Cooper live-to-vinyl the partnership with Abbey Road Studios and Hennessy just felt so natural, obvious almost. Two brands engrained in musical history and culture coming together in support of unleashing such raw musical potential just felt very powerful and in line with Hennessy. Masters of Potential was the result of this approach and it is an honour to see this longstanding collaboration come to life and celebrate the launch of the two new studios at Abbey Road.”
SOCIAL AND PRESS