In the summer of 2017, Carling wanted to create opportunities for their drinkers by offering unprecedented access to the music world.
In association with Jonas Blue, we launched the Carling Cameos campaign, offering unique music experiences throughout the summer of 2017.
Music fans and Carling cider drinkers had the chance to collaborate with Jonas Blue as well as industry leaders to be a part of unique music experiences and productions across 3 months of summer.
To launch the campaign, one lucky winner and three mates we given the chance to feature in a music video with Jonas.
The winners were flown to Japan for the shoot, with an access-all-areas pass on set.
This was followed up with an exclusive day in the studio with Jonas himself, for a one-on-one mentoring session, and finally, the chance to fly out with Jonas to play as support at his own Ibiza villa party.
Jonas Blue says “As a musician I know how hard it is to break into the industry, so the fact that Carling Cider is giving people these unique opportunities in music is really amazing.
“Making memories that will stay with you forever is what summer is all about, so I’m excited that I’ll be able to help people do that with the Carling Cameos campaign.’
With three massive hits – Perfect Strangers, By Your Side and Fast Cars – Jonas Blue made a big impact on the music scene in 2016 and his success is only growing.