In May 2013, ZICO Coconut Water signed up British singer-songwriter, Jessie Ware, to front its new #TheEveryDayActive campaign, which aims to inspire the nation to carry out healthy activities every day.
Jessie Ware launched the campaign with an exclusive live VIP gig on 17th June, at the top of The Gherkin in central London. Consumers were given the chance to win tickets to the gig via Facebook.
This was the first time ZICO has teamed up with a well-known face and is the brand’s biggest campaign to date.
The partnership was created by our brand partnerships team, who felt that the campaign was really emphasised by the fact that Jessie is an avid coconut water drinker and lives an active lifestyle on tour, therefore being a very natural fit for the brand.