Hennessy’s Masters of Potential in association with Abbey Road Studios, returned with a brand new track from The Streets Featuring Flohio.
This music platform, created by Globe and Abbey Road for Hennessy, enables artists to come together to experiment with their creativity, challenging the parameters of their sound to create a completely unique piece of music.
Abbey Road’s expert engineers recorded the brand new track ‘How Long’s It Been?’ live to vinyl, and Globe Productions produced content, which was then broadcast across brand platforms and artist socials.
The content package included a Culture Trail, a one-shot tour of Abbey Road, a Quick-Fire interview; and, of course, a live music video - all optimized for various social platforms.
The content has amassed over 500k video views on Hennessy and artist channels. To date the campaign as a whole has achieved 57 PR pieces