Ghetts was the hero of Hennessy’s latest ‘Masters of Potential’ installment.
The campaign once again raised the bar, this time delivering a series of 3 short films - including a live performance of a new track at Abbey Road Studio 3 in front of a crowd of 60+ fans, press and influencers.
The first film focused in on Ghetts’s character and style, helping to announce the partnership; the second film documented the writing day with Maverick Sabre, and producer Swindle, and included the nerve-wracking ‘live-to-vinyl’ recording. The live performance was filmed only 2 days later in one pass across 5 cameras. The live performance edit took place overnight, giving PR teams exclusive content to accompany their story the next morning.
The entire creative output included stills, gifs, 10 second teasers for digital ads, and 3 x short films. All content was produced in-house by Globe Productions.