Globe partnered with Zig-Zag Rolling Papers to start creating a legacy of the brand within the music space. Globe conceived and implemented a multi-faceted campaign that brought together two of UMG’s exciting artists in Catfish & The Bottlemen & La Roux. From content across the summer months, to live activations that Zig-Zag’s consumers could really get involved with, Glove successfully delivered an end to end campaign with a difference for Zig-Zag Rolling Papers.
The campaign had an organic reach over the busy festival period of over 2m passionate music lovers, and the content and social campaign helped drive engagement past the 1m mark as well as over 20k subscribers to the Zig-Zag Rolling Papers Official Youtube channel. A key campaign metric.