WWF partners with Universal Music UK to launch innovative new Christmas campaign featuring Will Young
On Friday 20 November, WWF launched their ambitious new Christmas campaign #WorldNeedsLove with the help of singer Will Young and Globe, Universal Music UK’s Creative & Commercial Partnerships division.
This Christmas, WWF released a breath-taking TV ad as they unveiled Will Young’s unique version of the classic hit by Burt Bacharach ‘What the World Needs Now Is Love’.
With staggering figures revealing that global wildlife populations have declined by over 50% since 1970, #WorldNeedsLove hopes to inspire the nation to show the planet some love this Christmas and raise vital funds to support WWF’s work to protect the natural world.
Globe came up with the creative, produced the ad and asked Will Young to rework a new version of ‘What the World Needs Now Is Love’ to sit at the heart of the campaign.
The campaign launced with a world premiere of the ad, in which Will also features, during a special three minute takeover of the ad break for Alan Carr’s Chatty Man show on Friday 20th November on Channel 4 - a global first for the conservation organisation.
During the ad break takeover, the WWF website received more traffic to the site than ever before and took a donation to the cause every 5 seconds.
Katrina Elliott WWF-UK Head of Fundraising said: “WWF is delighted to be working alongside Globe to produce this new ground breaking campaign, featuring Will Young. By using music we hope to reach new audiences and engage them in conservation issues and the work of WWF. The expertise, support and passion of everyone at Globe has been central to the success of this campaign, we look forward to seeing the results and working on more projects together.”
Nina Mistry-Stevens, Senior Account Director at Globe, says, “We’re thrilled to be able to support such a worthwhile organisation and help take their Christmas campaign to the next level. Will’s beautiful version of What the World Needs Now Is Love’ is moving in itself, but combined with the video it’s a real wake-up call. Working with a conservation organisation has been a new experience for us at Globe we really hope the music and images will make people think and most importantly get behind WWF’s #WorldNeedsLove campaign.”
In addition to the DRTV campaign, #WorldNeedsLove will be supported on social media with an exciting user generated content competition.
Find out more and donate at: worldneedslove.wwf.org.uk