Globe and Cake Group partnered to produce the UK's first fully shoppable music video for Very.co.uk to showcase their 2015 summer retail collection. The iconic summer classic ‘Summertime’, originally brought to fame by DJ Jazzy Jeff and The Fresh Prince back in 1991, was revamped by Island Records duo, Rizzle Kicks – bringing the track bang up to date for 2015 and paying homage to the original video in the new high-energy online music video of their own. The video starred Rizzle Kicks and DJ Jazzy Jeff himself, and every item in the music video was available to buy - from the limited edition 90’s inspired t-shirt worn by Jordan to the kid’s bikes and BBQs.
Available exclusively to download, the track to the video was also available to the first 10,000 music fans who visit the Very site.
The campaign won 'Best Retail partnership' at the Brand Republic digital awards 2016.
To watch the Very Summertime video visit www.very.co.uk/summertime