ASOS wanted to raise awareness of their French offering and approached Globe to help drive reach of their social channels with relevant, exclusive music content.
One of 2015’s hottest new acts Years & Years performed 2 acoustic versions of their singles ‘Shine’ & ‘Worship’ and filmed an interview exclusively for ASOS’s channels. The content went live on the day of their album release to capitalise on the noise around the launch and the album subsequently hit the #1 spot.
Ella Eyre, who’s debut album also came out this year to critical acclaim, released the official video for her track ‘Good Times’ exclusively on ASOS’s YouTube channel – allowing ASOS to benefit from Ella’s fans who could only watch the video for 30 days on their channels. The official video also featured ASOS product with the outfits available to buy from the ASOS website
Additionally, Ella also performed an acoustic version of the same track solely for ASOS.
Both bands supported the campaign with social posts, directing their fans to the ASOS France Facebook and Twitter.
The campaign was a success and the total organic reach from both campaigns reaching over 3.3 Million.
Check out the campaign content below
Years & Years Interview
Years & Years ‘Worship’
Years & Years ‘Shine’
Ella Eyre ‘Good Times’ acoustic version
Ella Eyre official video for ‘Good Times’