FRANCES TEAMS UP WITH DOMESTIC VIOLENCE CHARITY REFUGE TO LAUNCH MUSIC VIDEO WITH A MESSAGE
Refuge’s awareness animation film has been produced to be the official music video of Frances’ single Grow. The video that was released on Monday 20th March coincided with the release of Frances' debut album.
The ambition of this campaign was to raise awareness nationwide on the issue of domestic violence in the UK against Women and Children but more importantly to encourage women who are currently experiencing domestic violence to seek the help of Refuge.
The campaign has been created pro bono by creative agency BBH, with whom Refuge has worked for many years. The film was animated by South American animation collective Le Cube through the British production firm Not To Scale. World-famous Hollywood Animation Director Clay Kaytis (Frozen and The Angry Birds Movie) worked as a Creative Consultant on the project. (Full press release attached for more information).
• Two women are killed by their partner or ex-partner every week in England and Wales alone
• One in every two young women experience controlling behaviours from a partner – and over a third of young people would not know where to turn to for support
• Through a powerful music video, Refuge, singer-songwriter Frances and Globe Universal Music UK’s creative and commercial division, launch major prevention initiative that lets young women know they’re not alone