At the end of August, Globe headed to Norfolk Showground for the weekend for Sundown Festival.
This was Sundown’s biggest year yet, attended by 48,000 people, so it was a great opportunity for brands to be a part of their audiences’ summer festival experience. The line ups blend of world class pop and dance artists such as Shawn Mendes and Chase and Status alongside future stars like HRVY and Grace Carter, across four stages, brought thousands of excited fans through the gates. Kopparberg, the official cider of Sundown brought their Kopparberg Stage which was the perfect woodland environment to catch to some of the most exciting DJs such as Solardo, Camelphat and Zinc. The Lock Up made sure everybody was looking their best with hairstylists, barbers and make-up artists on hand. Gaviscon brought their pH neutral food van to the festival, which was there to help everyone ‘Go On’ enjoying their weekend. Heineken and Red Bull were also official drinks partners of Sundown 2018.
Sundown picked up some great reviews and coverage across the weekend from local and national media, amplified with partners such as Kiss FM and UniLad.
For more information or sponsorship inquiries please contact Partnerships@umusic.com
On 21st March 2018, Globe joined forces with Intelligence Squared and Abbey Road Studios for Songs That Changed the World; an evening of expert debate and amazing live music.
Taking place in Abbey Road’s legendary Studio One, the evening was a celebration of music and its power to connect and engage across cultures, generations, and demographics. Songs That Changed the World focused on the moments in history when music spoke to millions, shifted the world on its axis and changed the world for the better…or worse.
The evening was hosted by journalist and broadcaster, Miranda Sawyer, who oversaw the debate between music journalist, Sylvia Patterson and music historian, Daniel Rachel. The speakers explained their thinking behind each of their proposed tracks, sharing their insight and passion for the music they felt had the most impact musically, socially and culturally.
Daniel Rachel chose these 5 tracks as ones which he believed changed the world:
Bob Dylan – Blowin’ in the Wind
Millie Small – My Boy Lollipop
The Beatles – Strawberry Fields Forever
Lou Reed - Walk on the Wild Side
Sex Pistols - Anarchy in the UK
Sylvia Patterson’s track choices were:
The Sugarhill Gang - Rapper’s Delight
Michael Jackson – Don’t Stop ‘til You Get Enough
Band Aid - Do They Know it’s Christmas
Spice Girls - Wannabe
Beyoncé - Crazy in Love
Each track was presented with a unique and impassioned argument from the speakers, interspersed with incredible live performances.
To kick off the night, celebrated poet Hussain Manawar delivered his own spoken-word performance, a unique reflection on the songs that changed the world.
The night also featured live performances from one of Universal's hottest new artists, Lewis Capaldi, who covered Bob Dylan’s Blowin’ in the Wind and one of the UK's most exciting new female artists, Raye, who covered Crazy in Love.
The night continued with a cocktail reception in Studio Two, the room made famous by The Beatles and Pink Floyd, as the guests continued to debate the songs that had their world, long into the night.
In September, Seal performed a selection of brand new tracks to celebrate the upcoming release of his 10th Studio album Standards.
The event, at Bloomsbury ballroom, attended by industry execs and key clients, as well as a selection of extremely lucky fans, was a huge success.
The album concept comes from Seal's love of Swing music, having grown up in the Rat Pack era and is released on 10th November 2017.
With attendance tripling since its inception in 2013, Love Supreme 2017 was selected by the Guardian as one of the top Jazz festivals in Europe. With a blend of world class jazz and 60 artists performing across 5 stages throughout the weekend, Love Supreme was regarded as one of the most critically acclaimed music festivals in the UK this year. The majority of those attending the festival were between the ages of 25 and 54, with 51% females and 49% males.
Heineken and Jameson were the official pouring partners for Love Supreme, with Fentimans successfully running their popular Botanical Bar, complementing the quality jazz sound that each artist brought during the weekend. To celebrate the love of sound at Love Supreme, Yamaha was the official sound partner for the weekend. Other key sponsors included; Thirsty Planet, Sony Xperia, Imperial, McArthur Glen and My Coffee Station
Throughout the weekend Love Supreme received great press and social media coverage, reinforcing the jazz genre’s popularity whilst enhancing brand awareness.
Set in the spectacular setting of Blenheim Palace with many iconic legends and contemporary artists performing, Nocturne festival was the ultimate environment for experiencing great music. With a capacity of 10,000 per concert, Elton John, Gregory Porter, Ludovico Einaudi and many others took to the stage in the heart of Oxfordshire. Nocturne Festival provided the ultimate premium experience for brands to host, drink and dine within the palace’s state rooms whilst enjoying world class music.
Heineken was the official pouring partner for Nocturne to compliment the amazing artists performing throughout the weekend. Detroit Tourism sponsored The Jacksons who headlined on the Sunday. They had a popup stand with competitions for those attending to win an all-expenses paid holiday to the home of Motown, Detroit. Other partners included WNS hospitality and My Coffee Station.
Blenheim Palace provided a unique and stunning environment for composers and musicians to perform, making the weekend a momentous success.
For the 4th year running, Universal Music took over Shepherd’s Bush Empire in September 2017 for their largest annual company event UMusic Autumn.
The afternoon consisted of each record label showcasing their globally established and developing talent to the whole of Universal Music UK. The show opened with an incredible performance from The Killers, Loyle Carner and a surprise appearance from Taylor Swift, and Mura Masa bringing special guests Bonzai and NAO onto the stage. The line up also included Jessie Ware, Sigrid, Mabel, Seal and winner of BBC musician of the year award Sheku Kanneh-Mason.
Universal Music’s events team worked closely with the artist relations team to produce and design the showcase from catering and hospitality to artist liaison. Brands including Candy Kittens, Cawston Press, Joe&Sephs and Ugly Drinks kindly provided products for the artists’ Dorset Hotel greenroom, which were enjoyed throughout the afternoon.
With over 650 guests including each of the record labels’ presidents, annual show reels were presented followed by performances from their selected artists.
PRIVATE BAFTA SCREENING
On the 4th June 2015 Globe Events organised three pre-release screenings of AMY: The Girl Behind the Name at BAFTA 195 in the West End.
Globe Events sourced a credible and perfect venue which showcased the film in the most appropriate of surroundings. BAFTA 195 was ideal due to its central location, size and iconic cinema status. With three separate screenings in one afternoon and 600 guests, all elements had to be methodically planned and we called on our faultless team of hosts to ensure the event ran as efficiently as possible on the day.
Security was crucial as the screenings were before the films general release. Every seat in each session was pre-allocated which allowed hosts to crosscheck guest names upon arrival to guarantee no one outside of Universal Music could access the cinema room. After each screening, there was a short window to reset the room ahead of the next groups arrival. Amongst the audience were not only many employees who had worked closely with Amy over her career, but staff who helped to produce the film, making the event an emotional yet honourable occasion.
The film has since gone on to become the highest-grossing documentary of all time and Globe Events are thankful to have organised such an important event for so many staff members.
UMUSIC AUTUMN 2015
Globe Events took over Shepherds Bush Empire for 2 days in September 2015 for Umusic Autumn, Universal Music’s largest annual company event.
The show is an opportunity for the record labels to present both their most successful and emerging talent to all 650+ UK staff members. 2015 showcased 8 acts in one afternoon including performances by Aurora, The Libertines, Jack Garratt, James Bay and a very special appearance by Justin Bieber.
Over the months building up to Umusic Autumn, Globe Events work with our close knit team of production, host, ticketing, set design, catering and artist liaison teams to produce a meticulously scheduled show.
The Globe Events team create the set design, produce the concert including PA, lighting, screens, signage, artist liaison and backstage hospitality to look over for 100 working crew and artists. This includes a complete take-over of not only Shepherds Bush but also utilising the Dorset Hotel next door where we create comfortable greenrooms for the performing artists. The artist event experience is crucial in every event we do and creating a chilled out, enjoyable artist environment is always a big priority.
Once everything is in place rehearsals begin the day before and we work to a strict schedule, our production team ensure all 8 artist and bands are technically prepped ahead of show day. Both backstage and the hotel greenrooms are then completely reset to meet specific artist requirements and to make sure everything is in place for show day.
On show day the Globe Events team are back on site to finalise operations before the 650+ guests begin arriving at lunch time. Globe Events are also responsible for co-ordinating all communications to guests and ticketing.. The event itself contains a mixture of speeches from label presidents and presentations and performances from our incredible artists..
10 speeches, 8 performances, 8 show reels and 850 pies later the event comes to an end and load out begins.
An event of this scale demands expert planning and an excellent reliable team. The 2015 team were immediately booked back in for 2016 and Globe Events are looking forward to making Umusic Autumn 2016 even bigger.