For the 4th year running, Universal Music took over Shepherd’s Bush Empire in September 2017 for their largest annual company event UMusic Autumn.
The afternoon consisted of each record label showcasing their globally established and developing talent to the whole of Universal Music UK. The show opened with an incredible performance from The Killers, Loyle Carner and a surprise appearance from Taylor Swift, and Mura Masa bringing special guests Bonzai and NAO onto the stage. The line up also included Jessie Ware, Sigrid, Mabel, Seal and winner of BBC musician of the year award Sheku Kanneh-Mason.
Universal Music’s events team worked closely with the artist relations team to produce and design the showcase from catering and hospitality to artist liaison. Brands including Candy Kittens, Cawston Press, Joe&Sephs and Ugly Drinks kindly provided products for the artists’ Dorset Hotel greenroom, which were enjoyed throughout the afternoon.
With over 650 guests including each of the record labels’ presidents, annual show reels were presented followed by performances from their selected artists.
PRIVATE BAFTA SCREENING
On the 4th June 2015 Globe Events organised three pre-release screenings of AMY: The Girl Behind the Name at BAFTA 195 in the West End.
Globe Events sourced a credible and perfect venue which showcased the film in the most appropriate of surroundings. BAFTA 195 was ideal due to its central location, size and iconic cinema status. With three separate screenings in one afternoon and 600 guests, all elements had to be methodically planned and we called on our faultless team of hosts to ensure the event ran as efficiently as possible on the day.
Security was crucial as the screenings were before the films general release. Every seat in each session was pre-allocated which allowed hosts to crosscheck guest names upon arrival to guarantee no one outside of Universal Music could access the cinema room. After each screening, there was a short window to reset the room ahead of the next groups arrival. Amongst the audience were not only many employees who had worked closely with Amy over her career, but staff who helped to produce the film, making the event an emotional yet honourable occasion.
The film has since gone on to become the highest-grossing documentary of all time and Globe Events are thankful to have organised such an important event for so many staff members.
UMUSIC AUTUMN 2015
Globe Events took over Shepherds Bush Empire for 2 days in September 2015 for Umusic Autumn, Universal Music’s largest annual company event.
The show is an opportunity for the record labels to present both their most successful and emerging talent to all 650+ UK staff members. 2015 showcased 8 acts in one afternoon including performances by Aurora, The Libertines, Jack Garratt, James Bay and a very special appearance by Justin Bieber.
Over the months building up to Umusic Autumn, Globe Events work with our close knit team of production, host, ticketing, set design, catering and artist liaison teams to produce a meticulously scheduled show.
The Globe Events team create the set design, produce the concert including PA, lighting, screens, signage, artist liaison and backstage hospitality to look over for 100 working crew and artists. This includes a complete take-over of not only Shepherds Bush but also utilising the Dorset Hotel next door where we create comfortable greenrooms for the performing artists. The artist event experience is crucial in every event we do and creating a chilled out, enjoyable artist environment is always a big priority.
Once everything is in place rehearsals begin the day before and we work to a strict schedule, our production team ensure all 8 artist and bands are technically prepped ahead of show day. Both backstage and the hotel greenrooms are then completely reset to meet specific artist requirements and to make sure everything is in place for show day.
On show day the Globe Events team are back on site to finalise operations before the 650+ guests begin arriving at lunch time. Globe Events are also responsible for co-ordinating all communications to guests and ticketing.. The event itself contains a mixture of speeches from label presidents and presentations and performances from our incredible artists..
10 speeches, 8 performances, 8 show reels and 850 pies later the event comes to an end and load out begins.
An event of this scale demands expert planning and an excellent reliable team. The 2015 team were immediately booked back in for 2016 and Globe Events are looking forward to making Umusic Autumn 2016 even bigger.