O2 were looking to deliver a PR first around the hotly anticipated launch of the iPhone X on the 3rd November 2018, showcasing the high quality capabilities and versatility of the phone, whilst reiterating O2’s position in music.
On the day of launch O2 and Emeli Sande combined forces to deliver the first music video-style piece of content exclusively shot on the iPhone X, in just 12 hours, using only three phones.
The video was shot in the style of a ‘fly-on-the-wall’ documentary, following Emeli on day of her new EP launch, Kingdom Coming, intercut with lip sync moments to Emeli’s track ‘Starlight’ to give a nod to a music-video style treatment.
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