Ella Eyre partnered with Spotify & Danone to offer a super intimate live show to a few lucky fans at Birthdays in Dalston. Spotify ran a competition online and promoted on Spotify’s premium platform offering the chance to a selected 4 fans to bring a few friends to come and see Ella perform an intimate semi-stripped back gig just for them.
The event was held at Birthdays on March 22nd. It was recorded and filmed to create pieces of content that were then released via an online Spotify X Light & Free hub. The campaign was amplified by two influencers Rosie Fortescue and Shirley B Eniang and Ella also supported the campaign via her social media.