Globe worked with EA Sports to deliver a variety of artists who could feature in specialised content to promote the launch of FIFA 15. Over the course of two months, Globe delivered five films of different bands playing the game, competing amongst themselves and against each other in a ‘Pro-Band FIFA Tournament’. Videos were published on the official EA FIFA YouTube channels and promoted across social media (Twitter/Facebook).
The selected artists were Catfish & The Bottlemen, who also featured on the FIFA 15 soundtrack (thanks to Globe's sync team!), Rizzle Kicks,