As a continuation of Coca Cola’s aim to amplify their presence amongst the UK’s student demographic
Coca Cola hosted the ‘Shred Party’ at Portsmouth University to celebrate the post-exams season. To promote Coca Cola’s recycling initiative students were encouraged to recycle their revision notes into the shredder to minimise waste and recycle the paper into books for next year’s students.
Prior to the event Jax Jones and his collective including Raye, Mabel and Ramz created exclusive Coca Cola x Spotify playlists which were shared across their socials as well as bespoke adverts for each artist to promote the upcoming event.
The event saw DJ and producer Jax Jones host some of the UK’s hottest special guests including Raye, Mabel and Ramz as well as a surprise appearance from Big Shaq who stormed the stage at the end.
Content from the event was pushed out exclusively on Coke TV channels with significant targeted media spend as well as being heavily supported by the artists social channels.