An evening with Globe and American Airlines
This week, Globe and American Airlines continued their highly valued partnership with an exclusive artist showcase at the world famous Abbey Road studios. The Universal music partnership with American Airlines continues after the production of other successful music centred events including the BRITs, Grammy’s and Capitol studios.
The night consisted of two performances, first up was Decca artist Kandace Springs, the pianist and singer-songwriter who hails from Nashville Tennessee on the other side of the pond sang covers of Sam Smith’s … and Roberta Flack’s ‘First Time I Ever Saw Your Face’. The evening’s entertainment continued with Virgin EMI’s, home-grown artist Clare Maguire who performed songs from her critically acclaimed album ‘Stranger Things Have Happened’. Not only were the American Airline representatives transatlantic but the talent was too.
The event was hosted by Radio 1 DJ Alice Levine, and guests included influencers in the world of fashion, music and art. Some of the more recognisable faces within the crowd included TV personality and current Strictly Come Dancing contestant Laura Whitmore and Made In Chelsea star and fashion designer Oliver Proudlock. Additional to the music, attendees to the event were invited by Air Stewardess’ to participate in an interactive photo booth that allowed them to be the star of their own Gif, which they were encouraged to upload to social media using #AAShowcase.
Guests were not only kept well entertained but well fed with carefully designed cocktails and a bespoke menu inspired by Michelin-starred chef and British restauranteur Mark Sargeant, who has worked with the airline to create an on-board fine dining experience for both First and Business class customers.
Samantha Fawthrop, marketing manager for American Airlines said “The Abbey Road Showcase event on Tuesday was a great success and we were really excited to be able to show off two Universal artists in such an iconic setting to members of our sales team and their clients”.
The event was such a success because of American Airlines strategy as Globe account director Kate MacDonald pointed out “Much like ourselves, American Airlines are passionate about connecting people to music globally and that’s what the evening was all about”.