Upholding Vans’ commitment to enable creative expression through Music, celebrated Glaswegian synth-pop trio CHVRCHES played House of Vans London for an exclusive one-off free show to celebrate the launch of their latest album ‘Love is Dead’ on the 25th May. The event was streamed live globally and made available on reply through the band’s YouTube channel.
800 fans packed the venue as the band took to the stage. For House of Vans, London, they were keen to further deepen their connection to music and strengthen their positioning and perception as one of London’s key venues for live music; for CHVRCHES, this was their first and only publicised live gig of the year outside of the festival circuit.
3.2m+ social media impressions from the live ballot
7k + ballot entries
Over 90k views of the live stream
Digital and social reach: 2m