To mark a unique brand collaboration with Formula 1® and launch their 2019 season, Virgin EMI’s iconic duo, The Chemical Brothers, have launched the fastest remix of all time. The three second track, WGTT15000BPM F1 NEEEUM MIX, matches BPM to RPM of an F1 car and will become the sport’s new sonic identity, whilst the full track ‘We’ve Got To Try’, accompanied by F1 inspired music video, is sound of the 2019 season.
The partnership, managed by Globe, tasks The Chemical Brothers, famous the world over for pushing machines and technology to their limits via their music, to transform a brand-new track into the iconic sound of an F1 car roaring past at high speed. ‘We’ve Got To Try’, from the forthcoming new album ‘No Geography’, is broken down, re-engineered and accelerated to 15,000 beats per minute (BPM) to reflect the 15,000 revs per minute (RPM) that today’s hyper-complex F1 cars are capable of reaching.
‘WGTT15000BPM F1 NEEEUM MIX’ is the result of that experiment and amounts to the fastest remix of all time — an appropriate claim for F1®, the pinnacle of motorsport.
At three seconds long, NEEEUM is the new global sonic identity for F1 and ‘We’ve Got To Try’ is the sound of the F1 2019 season.
To further reflect a sport in which every second counts, the remix is accompanied by a film that shows a dog behind the wheel of an F1 car and commandeering a rocket into space. Commissioned by Globe/Virgin EMI, directed by Ninian Doff the mastermind behind their video for ‘Sometimes I Feel So Deserted’ in 2015, ‘We’ve Got To Try’ is accompanied by a gripping new video that tells a tale of heroic canine endeavor. An abandoned dog, ‘Girl’, is plucked from the street and in a classic rags-to-riches story embarks on an intrepid journey of self-discovery. Through sheer force of will, she rises through the ranks of motorsport, and much, much more...