Globe was challenged by Dove to find an artist that could tell the real-life stories of young girls who had experienced hair discrimination as part of the brands their Self-Esteem Foundation.
The tales came from young girls who had been bullied because their short hair made them look like a boy; who were expelled from school because they wore braids in their hair…. The list goes on.
Globe identified Kelly Rowland as an artist that would perfectly fit the campaign and together with producer Harmony Samuels penned the original anthem ‘CROWN’ also based on her own experiences - “I remember my mom saying, ‘Your hair is your crowning glory.’ And I want girls to look at their hair as their crowning glory”.
Flying out to Toronto to meet the girls who inspired her track, Kelly filmed a music video over three days with the esteemed Director Hannah Lux Davis. The track was then released by Island Records UK and was featured on eight global playlists within two days.
To further spread the anthem’s message a two-minute video was featured during an ad break during the Grammy pre-show on E! TV featuring a special message from Kelly Rowland to inspire people everywhere to join in on the #MyHairMyCrown conversation.
In the first week earned press coverage came from Teen Vogue, People, Essence, Billboard, MSN and the music video viewed 562K times across streaming platforms.
Globe & EA sports renewed their award-winning partnership credentials to launch a new content platform – ‘the FIFA world tour’. A series that partners the world’s biggest game with the world’s biggest stars – a series that has seen ‘drops’ from Neymar Jr, Lewis Hamilton, Liam Payne, A$AP Rocky in recent weeks.
LIAM PAYNE & CHRISTIAN PULISIC V MARCO REUS & MOTRIP
Four future icons of the worlds of music & football came together for one time to do something they’ve long been chatting about.
Multi-award winning artist, West Brom’s most famous fan & former One Directioner Liam Payne
Chelsea & the premier league’s newest wonderkid Christian Pulisic
German & Dortmund icon Marco Reus & football mad award-winning German rapper MoTRIP
Flipboard - https://flipboard.com/topic/onedirection/liam-payne-%26-christian-pulisic-go-head-to-head-in-fifa-19-world-tour-match-up/a-AYdLkOUmRyKGplytFOOV3g%3Aa%3A102196795-690e98dc05%2Fhighsnobiety.com
Playstation Info - https://www.ps4info.de/ea-sports-fifa-19-world-tour-zu-gast-in-dortmund/
23 Unofficial became the face of Nike Air Jordan for the XI Concord in December. The rising UK rapper, who chose his name in honour of Michael Jordan’s jersey number, is a huge fan of the shoe and Nike brand.
The Air Jordan XI Concord was available in-store at the beginning of December with a huge push in the Stratford City Footasylum store where the shoe sold out! 23 Unofficial did a stylish shoot for the campaign and was featured on Footayslum social channels.
Globe & EA sports renewed their award-winning partnership credentials to launch a new content platform – ‘The FIFA World Tour’. A series that partners the world’s biggest game with the world’s biggest stars – a series that has seen ‘drops’ from Neymar Jr, Lewis Hamilton, Liam Payne, A$AP Rocky in recent weeks.
STORMZY & MICHAEL DAPAAH V JESSE LINGARD & MARCUS RASHFORD
Four absolute icons of the worlds of music & football came together for one time to do something they’ve long been chatting about.
Manchester united fan, comedian, youtuber & music sensation Michael Dapaah
Manchester united fan, Glastonbury headliner, pioneering wordsmith & Cambridge scholarship don Stormzy
Manchester United’s & England’s new generational starlets & internet sensations Jesse Lingard & Marcus Rashford
Globe partnered with the Hungarian Tourist board to deliver a ‘location placement’ in Ellie’s music video for her new single ‘Close to Me’, plus a bespoke content piece documenting Ellie’s time in Budapest. The Hungarian Tourist Board wanted to see Budapest celebrated as a creative hub, and a culturally exciting and inspiring destination – with the aim to drive awareness and increase consideration of Budapest as a destination.
Ralph Lauren introduces The Rock N’ Roll Polo Bear, and a unique collaboration with Abbey Road Studios, exclusively at Selfridges, Oxford Street
To coincide with ‘Selfridges Rocks Christmas’ project, Ralph Lauren launched ‘Polo Rocks’ instore, a celebration of legendary British rock music in association with Abbey Road Studios.
The Ralph Lauren Concept Corner within Selfridges features the ultimate rock ‘n’ roll recording experience; the Abbey Road Studios SongShack. A pop-up recording studio, the Abbey Road SongShack offers customers the rare opportunity to follow in the footsteps of legends and record a track assisted by the Abbey Road team!
As part of this, Polo Ralph Lauren worked with Bravado, Universal Music Group’s brand management and merchandise company, to announce the debut of The Rock N’ Roll Polo Bear. Five new Polo Bear designs were introduced, inspired by iconic British artists: The Rolling Stones; Queen; David Bowie; Sex Pistols; and The Who. This is the first time Polo Ralph Lauren has collaborated on the iconic Polo Bear.
HRVY stars in JD Sports Christmas campaign alongside a plethora of stars
The ‘I AM JD’ 30 second ad served as a week-long teaser campaign before the full TVC launched on Nov 9th.
The ad features HRVY plus a whole host of celeb names including Arsenal striker Aubameyang, TV presenter Maya Jama, Grime artists AJ Tracey & Bugzy Malone, Hollywood star Jaden Smith, popstars Anne-Marie and Ella Eyre, Manchester United midfielder Jesse Lingard and boxing sensation Anthony Joshua!
HRVY hasn’t been shy on promoting his involvement to his millions of fans, who have praised the campaign.
HRVY is reppin’ a JD-exclusive ‘fit. Whether you wanna’ cop it now or add his look to your Christmas wishlist, we’ve made it easy for you by giving you the deets on how to shop below!
Prepped for winter, he’s layering up in the Sonneti Tagger T-Shirt and the Unit Jacket. Keeping it casual, he pairs his jacket and tee with some distressed, Ripped Jeans and some fresh white sneakers; the Nike Air Force 1.
VOXI, the UK’s first mobile network dedicated to customers aged 29 and under, teamed up with iPhone and Beats by Dr Dre to celebrate the launch of VOXI x Phones - a new, flexible and affordable way to buy a smartphone.
The event saw performances from Jax Jones and Mabel, alongside DJ sets from home grown talent Monki and Maribou State. They were joined by radio and TV presenter Maya Jama and Crystal Palace footballer Wilfried Zaha among other guests.
For more info visit: https://www.voxi.co.uk/
In October, Pandora launched their brand new Reflexions range. To celebrate the launch, Mabel performed at an exclusive event at Village Underground, London and again a week later at Victoria Warehouse in Manchester.
Raye partnered with Timberland to launch new boot, the London Square, with a 90’s inspired music video for the exclusive Wideboys’ UKG Remix of RAYE’s hit track ‘Decline feat. Mr Eazi’.
The yellow Timberland boot, favoured by workmen since its launch in the 70’s, was brought to cultural prominence in the 90’s by american hip-hop artists like the Wu-Tang Clan, Mobb Deep, Tupac and DMX. The popularity of the boot within the music industry elevated its status into a timeless fashion staple.
Inspired by this remixing, RAYE’s video features modern twists on 90’s culture and pays homage to legendary music videos, with references including: Missy Elliot, Aaliyah, Lauryn Hill, Beastie Boys, Snoop Dogg & Dr Dre.
Shot in Raye’s hometown of London, the video was directed by Daniel Brereton with art direction by Aaron Sillis.
Speaking about the video RAYE said, “Icon is such a powerful word. As an artist, I think that to be truly iconic, your music, your style, your personality – it has to be 100% authentic. For this video, getting to celebrate some of my personal heroes and put my own twist on their iconic 90’s moments has been so much fun”.
SHEKU KANNEH-MASON PERFORMS IN PAUL SMITH’S A SUIT TO TRAVEL IN
This Autumn, Globe partnered the celebrated cellist Sheku Kanneh-Maso with the clothes designer Paul Smith to showcase the versatility of Smith’s signature piece, A Suit To Travel In.
The video, shot by filmmaker George Harvey, sees the Nottingham-born cellist play an extract from the physically demanding ‘Caprice No. 1’ by Piatti. “Piatti was mainly a cellist, not really a composer,” says Sheku, "so these pieces were written to help learn and practice different and difficult techniques on the cello".
Sheku’s rapid movements and expressive playing style put A Suit To Travel In to the test. The flexibility and comfort of the suit, matched with the natural breathable quality of the wool, help him to feel unrestricted and at ease, giving him the freedom to play.
"I developed A Suit To Travel In for people like me who are constantly moving and on the go and need a suit that still looks fresh", says Paul.
After the filming, Paul sat down with Sheku to discuss life, music and how it feels to perform in A Suit To Travel In.
2018 has already been an incredible year for the young musician. His debut album, Inspiration, broke into the top 20 of the UK album charts and became the UK’s best-selling classical album of the year. Then, in May, his Royal Wedding performance was watched by nearly two billion people and captured the imagination of audiences across the world. Paul personally dressed Sheku for his performance at the Royal Wedding in A Suit To Travel In, matched with a pair of colourful, striped Paul Smith socks.
The signature Paul Smith suit has been designed for comfort, flexibility and freedom of movement, is available in Paul Smith stores worldwide and from paulsmith.com.
Follow the link to watch the video of Sheku performing in the suit plus an interview with Paul Smith himself.
Project: Aloft Star – The Search for a Star
The Project: Aloft Star Europe 2018 contest, which launched on Monday 13th August 2018, is part of Marriott International's first-of-its-kind global partnership with UMG&B, which has evolved to include a focus on developing emerging talent. Aspiring artists are invited to submit an original song for consideration. Those who get through the initial selection process and public voting went on to perform in front of headline judge and Artist Ambassador JP Cooper, known for his hit songs 'September Song' and 'Perfect Strangers', as well as an expert panel of judges in November at the Aloft Hotel in Munich, Germany.
Musicians could enter the contest for a chance to win a prize that includes:
Releasing their own single through one of UMG's prestigious music labels
Production of a music video to accompany their single
Dedicated A&R mentoring from UMG's unrivalled executives
Audio Recording Booths For Shower Superstars
For guests who normally prefer to keep their vocal talents to singing in the shower, there will be the chance to step into state-of-the-art shower audio recording booths set up in dedicated rooms at select locations around Europe during the course of Project: Aloft Star 2018. The booths take full advantage the room's acoustics by mimicking the experience of singing in the shower, but come fully-equipped with waterproof studio equipment that can be used to sing a song, record it, listen back or share it. Guests staying at Aloft Hotels in London, Brussels, Munich and Kiev will be able to access these special "shower studios" during their stay to coincide with the Project: Aloft Star 2018 competition.
"Each year we see incredible, undiscovered talent emerge through Project: Aloft Star. This year we're going a step further with a new partnership with Universal Music Group to nurture and support more emerging musicians," said John Licence, Vice President of Premium and Select Brands at Marriott International Europe. "Showers are synonymous with singing, so we put a fun spin on this by launching these voice recording booths using innovative technology to encourage even more superstars-in-the-making to bring their vocal talent out of the showers and into the spotlight."
"Having been on this journey myself, I'm really excited to be able to help shine a light on the next generation of musical talent," added Island Records U.K.-signed artist JP Cooper. "As Project: Aloft Star's artist ambassador and head judge for Europe, I can't wait to discover the emerging artists who will get the chance to be noticed throughout the competition and get that all important chance to record and digitally release their single, a deal that will change that person's life."
As a truly global hotel brand, Project: Aloft Star competitions ran with Aloft Hotels and UMG&B in the Americas, Middle East, Africa, and Asia Pacific to find the next big music stars in these regions.
The final in Munich in November 2018 saw the winners, Ukrainian band Adm:t, win the opportunity to record a single with UMG and gain access to mentoring opportunities with UMG representatives.
The runners up in the final included UK star Laura Murray, Turkey-born Müge Işık, Belgium entrant Melanie Mertens Polak and Danish Kingsley Q.
To celebrate the new GORE-TEX® INFINIUM™ product & brand launch, we took Sigrid, a GORE-TEX® ambassador, back to her hometown of Ålesund to try out the new range as part of the ‘Tested For Life’ campaign. The campaign is the beginning of the brand’s evolution into producing clothing that meets the needs of a wider range of people – suiting life in the cities as well as outdoors.
Globe & GORE-TEX® flew out to the port town on the west coast of Norway to follow Sigrid and photographer Johannes Lovund from the stunning surroundings of the Ocean Sounds Recording Studio all the way up to the top of well-known hiking destination Sukkertoppen Mountain. For Sigrid, going from the studio to the mountains in a matter of moments is normal for her, as is living through all the seasons in one day; this is her home, her ‘ favourite place in the world’ where she makes her music and finds inspiration from the natural landscape.
“If I get stuck in the studio we go out for fresh air. That’s the best way to get creative again. There’s a mix between urban and wildlife here, and these clothes work so well you can do both. It’s so important to me to take time out, to just chill. That state of mind can be very helpful, and healthy.” - Sigrid
Check Out Sigrid’s story with GORE-TEX® here: https://globe.lnk.to/SigridWE
James Bay features in the new Vacheron Constantin campaign “One of not many” which launched at the beginning of September with a 10 page takeover in the New York Times.
Founded in 1755, Vacheron Constantin is the oldest watch manufacturer in continuous operation and the artists who feature in the ‘One of not many’ campaign are those whose personality and work express a constant quest for excellence, openness to the world as well as a spirit of innovation and creativity.
James Bay appears in a short film shot at Abbey Road Studios by Love Magazine’s Phil Poynter alongside a series of stills that went live on digital and social platforms for the launch.
Footlocker partnered with Stefflon Don to celebrate their Back to School ‘From Dusk to Don’ Autumn/Winter 2018 campaign. As part of the partnership Steff hosted an episode of Kyra TV’s Lifestyle & Streetwear focused show PAQ which saw her set the PAQ boys a challenge to create the most iconic ‘Black Fit Pic’ they could with their favourite black trainer. The episode has gone on to receive over 1.5 million views in just 2 weeks generating over 28 million watched minutes in the process.
Steff also undertook the challenge herself and created her own iconic ‘Black Fit Pic’ styling Air Max 97’s with a truly memorable final image.
This July we brought together a new musical collaboration between UK rappers Krept & Konan and punk duo Slaves as the next phase in Hennessy’s Masters of Potential partnership with Abbey Road Studios.
The artists worked together for the first time to seamlessly fuse hip hop and punk to perform “Told You/The Hunter”. What was produced as part of this partnership was a fiery anthem, laced with the urgent energy of both genres.
The ‘Masters of Potential’ partnership blends unexpected artists from different genres and backgrounds to create one-off musical moments which are captured live-to-vinyl at Abbey Road Studios.
Globe Productions produced the content created which was seeded out on all artist and brand digital platforms
As a continuation of Coca Cola’s aim to amplify their presence amongst the UK’s student demographic
Coca Cola hosted the ‘Shred Party’ at Portsmouth University to celebrate the post-exams season. To promote Coca Cola’s recycling initiative students were encouraged to recycle their revision notes into the shredder to minimise waste and recycle the paper into books for next year’s students.
Prior to the event Jax Jones and his collective including Raye, Mabel and Ramz created exclusive Coca Cola x Spotify playlists which were shared across their socials as well as bespoke adverts for each artist to promote the upcoming event.
The event saw DJ and producer Jax Jones host some of the UK’s hottest special guests including Raye, Mabel and Ramz as well as a surprise appearance from Big Shaq who stormed the stage at the end.
Content from the event was pushed out exclusively on Coke TV channels with significant targeted media spend as well as being heavily supported by the artists social channels.
Barclays are a sponsor at the O2 and with this partnership they are able to activate at the concourse of the venue before a gig. We partnered with Barclays to help them amplify their activation by giving them the opportunity to unlock money can’t buy prizes for the audience see The Vamps in concert on Saturday 28th April.
The Vamps teamed up with Barcalys Pingit to offer fans a host of prizes including a backstage tour, signed merchandise and a meet and greet.
For fans got their chance to win prizes via a huge Pingit vending machine on the concourse at the O2. Everyone could play the machine and prizes were given out from 6.30 – 8.30pm before the show.
The Vamps did a call to action on their socials before the show and the O2 and Barclays also advertised the activation so the queues remained busty all evening with the O” saying it was the most successful activation they had ever seen.
Barclays also got the opportunity to film backstage with the band and winners to create a series of highlight clips for socials. The socials will continue to run throughout May with more Vamps merchandise giveaways.
This World Poetry Day JP Cooper teamed up with coffee roaster Julius Meinl to invite coffee lovers to unleash their inner poet. JP Cooper inspired customers to pay with a poem for their coffee or tea at Julius Meinl outlets around the world.
JP Cooper also got involved by putting pen to paper and getting in the studio to create a new song for Julius Meinl to celebrate poets from around the world!
Julius Meinl’s CEO, Marcel Löffler comments: “This year marks the fifth anniversary of Pay With A Poem, a global initiative which strives to encourage people to harness their creativity and make poetry accessible to the masses. We aim to do that via our coffee and tea, which serves as the artistic fuel for creatives across the globe. We’re thrilled to have JP Cooper create this song, which celebrates poetry through the lens of music.”
Hardy Caprio teamed up with NCS to inspire young kids to think about their future and learn new skills to help them grow move forward with their development. Hardy went back to his old university Brunei to tell NCS about his unstoppable journey juggling a hectic schedule between recording music and finishing a business degree.
HRVY – went back to the Leigh Academy to tell us about how he got into music while finishing high school and talk about hard work and dedication.
Raye went back to her primary school before she embarked on the Brits and told NCS what it takes to pursue a career in music
In February, Loyle Carner performed to an extremely receptive and energetic crowd at the global launch event of David Beckham’s new male grooming range, House 99.
The event was hosted at London’s warehouse club Electrowerkz, and featured a headline performance from Loyle Carner as well as DJ sets from Nick Grimshaw and Josh Ludlow.
The highlight of Loyle’s set was the freestyle rap that he did just for Becks himself.
Beckham did his FIRST EVER Instagram live stream of Loyle’s set to his 43 million followers, followed by an Instagram post of himself and Loyle at the event which has almost 500,000 Likes so far!
David’s publicist told me that David absolutely loved Loyle’s set and thought that he was extremely talented and is hoping to work with Loyle again in the future.
Continuing Universal Music’s partnership with EA Sports as part of the MatchUps series, Noel Gallagher joined up with Man City defender John Stones to chat about FIFA goals of the month, rate their favourite United and City players and to create their ultimate playlist together.
On 14th February The Vamps wished their fans a Happy Valentine’s day and launched a competition on Tinder giving fans the opportunity to win tickets to an intimate gig at Abbey Road Studios. The competition was live for one day on the dating app that gets up to 1.6 billion swipes a day!
The event took place on 16th February at Abbey Road Studios in Studio 3.
Highlights included The Vamps’ acoustic cover of Disclosure’s ‘Latch’ and audience appearances from Lucy & Lydia Connell, Luke Franks and Mimi Bouchard.
Higlights footage from the event went live across The Vamps’ and Tinder’s socials. The YouTube video received over 260, 000 views within a week and is Tinder’s top performing video pieces. Across The Vamps individual socials content received over 350,000 organic likes.
BBC Music’s Sound of 2018 winner Sigrid has partnered with performance apparel brand GORE-TEX®, as their 2018 brand ambassador. Sigrid will be championing the brand’s evolution as they release the GORE-TEX® INFINIUM™ product brand which is designed to complement an urban environment with its breathable material. GORE-TEX’s innovative step towards an urban range aligns with their vision to become an experience brand and to connect with a younger generation, and music will be at the centre of this direction.
Having grown up in Norway, Island Records’ rising star has always immersed herself in the outdoors “ I love GORE-TEX® products and I’m happy to be associated with the GORE-TEX® brand. From being active all my life, I know the value of apparel that keeps you comfortable be it at the Fjords of Norway or in London downtown, and GORE-TEX® stands for the very best,” Sigrid said.
Sigrid will be seen wearing items from both outdoor and urban collections, and has already attended GORE-TEX®’s Infinium product launch in Berlin in January.
“Sigrid is the perfect ambassador for GORE-TEX® brand evolution. Through her music and her lifestyle she inspires people to live their dreams and follow their passion."
Achim Ewers zum Rode, Global Brand & Consumer Strategy Leader for the W.L. Gore & Associates Fabrics Division
BMW partnered with Universal Music to be the official Universal car partner at the BRIT awards 2018.
BMW offered VIP guests a chaffeur service to the awards themselves, and then onto the after party in a fleet of 7 Series and BMW Supercars.
Premier League Stoke superstars put their FIFA skills to the test against the award-winning Biffy Clyro as England (and Wales) took on Scotland.
After Big Shaq and Danny Welbeck battled it to see who’s not hot, EA Sports’ FIFA 18 Matchups series rolled on with Stoke City stars taking on Biffy Clyro.
It was England (and Wales) versus Scotland as Premier League stars Peter Crouch, Jack Butland and Joe Allen faced off against the award-winning rock trio.
JP Cooper played an acoustic performance at Vacheron-Constantin for the unveiling of their new range of fine watches at their manufacture in Geneva. Vacheron-Constantin is one of the oldest fine watch makers in the world, Vacheron started the production of watches for men in 1755 and have been developing ever since.
UB40 feat Ali, Astro & Mickey have partnered with Virgin Holidays and Virgin Atlantic to launch a campaign to encourage British tourists to come back to the Caribbean after Hurricane Irma. There is a misconception that the Caribbean is completely destroyed after the recent hurricanes and it's threatening the region’s biggest economic driver; tourism.
Globe Productions and UB40 filmed a new music video to the band’s hit ‘Come Back Darling’ encouraging tourists to come back to the Islands following the devastation this year. Directed by James Barnes and shot in Antigua, the video’s purpose is to showcase the beauty of the island and that the Caribbean is rebuilding and open for business.
The campaign was supported by Antigua and Barbuda’s government, including the prime minister Gaston Browne himself
The campaign was PR led by agency One Green Bean, which is part of Havas Worldwide. The campaign was covered across major print/online news and travel outlets, over 30 national and regional radio stations as well as national TV.
The band used this opportunity to plug and tease about their upcoming new album released via UMC next year.
Combined, the campaign has already reached more than 170 million people
Island Records very own Norwegian singer, Sigrid featured in the latest Topshop Christmas campaign alongside three other rising stars.
Topshop brought together Sigrid, Mabel, Nadia Rose, Kaya Wilkins and Sonia Ben Ammar to sing their own unique version of Rose Royce’s classic Christmas song, Wishing on a Star.
The film celebrates fresh talent and their own individual styles!
GLOBE TEAMED UP WITH EA SPORTS TO PIT THE GLOBAL BREAKTHROUGH ARTIST OF 2017 BIG SHAQ AND FIFA FAN FAVOURITE DANNY WELBECK AGAINST EACH OTHER TO SEE WHO WOULD BE CROWNED KING OF THE #MATCHUPS
EA Sports brief to Globe was to create a campaign that:
- Transcends FIFA 18 beyond the worlds of football and gaming.
- Sees FIFA 18 develop an editorial voice & own the conversation in the mainstream media and online to both broad and diverse football loving audiences.
- Makes FIFA 18 a culturally unmissable part of youth culture and to recruit and acquire the next generation of FIFA players.
Footballers want to be rockstars and rockstars want to be footballers.
Whether it’s Yannick Bolasie laying down bars on Soccer AM, Jese Rodriguez releasing his own debut single (30m views and counting), Noel Gallagher begging to interview his footballing hero Mario Balotelli or Stormzy announcing the arrival of the world’s most expensive footballer in Paul Pogba, the synergy has never been tighter.
And the timing has never been more perfect.
Merging, arguably the three largest culturally relevant worlds of Sport, Gaming and Music, we wanted to ensure that we left nothing down to chance. We chose to work with THE most culturally relevant artist of 2017 in Big Shaq and a FIFA fan favourite footballer in Danny Welbeck to conceive, produce & deliver a piece of viral content that would celebrate the launch of the biggest sporting game of the year in true global style.
The Golden Rules for any brand partnership are…
This collaboration hit every single apex.
Audience – at a time when Michael Dapaah’s latest persona Big Shaq was all anyone could talk about, we were able to deliver relevant content to an audience of X million music loving football fans
Authenticity – on his long awaited goalscoring return from injury Welbeck posts Big Shaq’s lyrics on his Instagram. This gave us our reason to sync the two up
Collaboration –We created a brand new format from scratch that was tailored to both Big Shaq & Danny Welbeck that worked for both EA and them.
Timing – 3 weeks after releasing the official music video for ‘Man’s Not Hot’ we were able to release our MatchUp to an audience who were actively seeking out any content that featured the sensation that was Big Shaq.
EA and UMG wanted to create a culturally relevant moment that helped EA to diversify their targeted audience for the release of FIFA 18….the World’s biggest sport game release of the year.
Big Shaq’s grime parody Man’s not hot has had over 166 million video views and has been streamed 45 million times on Spotify, and at the time was in the running for Christmas Number 1. We knew he was hot property, but we also started to see a clear synergy between Big Shaq and his HOT new track and football players and fans
Footballers were using his classic line ‘skrrrrp pap pap pap’ to celebrate their goals on-pitch and fans were creating their own versions of the track, substituting lyrics for football players. Using Universal Music’s insight and EA’s reactivity & knowledge of their audience, we sought to create a piece of content that was both socially and culturally pertinent and one which we knew would be extremely reactive. We matched Big Shaq with FIFA-fan favourite Danny Welbeck to go head-to-head in a game of FIFA 18 – ‘Winner takes the jacket’. The concept was humble and allowed both of their true personalities to shine. The execution and timing was immaculate.
We worked closely with EA to develop a strategic social and advertising strategy to ensure that we were cross-promoting all content to maximise reach, views and engagement.
Owning over 37 billion cookies of first-party data of our artist’s fans, we were able to establish that Big Shaq’s audience had a huge crossover with a FIFA/Football audience and it meant that we were in the strongest position to be able to amplify the promotion of content directly onto the screens of Big Shaq fans.
We enlisted the help of Universal Music’s in-house programmatic data specialists; Fused, who promoted the content via Michael Dapaah’s Facebook (via a cross-promoted post), Instagram Page (via Instagram story ads) and YouTube channel (via a pre-roll video ad).
The content speaks for itself….it generated over 5 Million views in the first 24 hours as well as picking up key press coverage across the UK’s biggest press outlets, The total content views currently stand at 20 Million and the online press coverage alone reached a whopping 25 Million people.
The Social resonance of the campaign was HUGE. Being able to deliver the content to a relevant football & music loving audience of almost 190 million people (that’s over 100 times the audience that Michael has across his own channels) meant that the campaign became an integral part of Island’s campaign to take Shaq global.
The success of the campaign has seen the birth of a format that sees the great and good of the football & music worlds collide.
Big Shaq’s biggest fan Noel Gallagher meets future World Cup winner John Stones.
Tottenham born but Arsenal loving lyricist Wretch 32 takes on Spurs wonderkid Dele Alli.
And Festival Headliners Biffy Clyro set up a Scotland versus England grudge match against Peter ‘the mosher’ Crouch and his Stoke team-mates.
In 2018, FIFA’s partnership with Universal will see them further cement themselves as their own editorial brand. How many other brands can say that?
“The collaboration between EA and Universal has been best-in-class from our point of view – a partnership that combines two of the most popular UK interests, FIFA and music. The Big Shaq vs. Danny Welbeck initiative has proved to be some of the best content we’ve ever produced, escalating our influence beyond gaming, and even beyond football, into entertainment and popular culture – it’s been a truly innovative activation and we’re excited about what’s still to come!” (James Taylor, Senior Marketing & Communications Manager, Electronic Arts)
O2 were looking to deliver a PR first around the hotly anticipated launch of the iPhone X on the 3rd November 2018, showcasing the high quality capabilities and versatility of the phone, whilst reiterating O2’s position in music.
On the day of launch O2 and Emeli Sande combined forces to deliver the first music video-style piece of content exclusively shot on the iPhone X, in just 12 hours, using only three phones.
The video was shot in the style of a ‘fly-on-the-wall’ documentary, following Emeli on day of her new EP launch, Kingdom Coming, intercut with lip sync moments to Emeli’s track ‘Starlight’ to give a nod to a music-video style treatment.
Coca-Cola wanted to amplify their presence among the Student demographic in the South of England. Their idea was to start a campaign that celebrated the small moments of victory in life, such as getting up early to go the gym, or running that extra mile when you felt that you couldn't. They named it This One's For.
To kick off the initiative, we enlisted the help of DJ and producer Jax Jones and emerging hottest urban vocalist Raye to help Coca-Cola reach their target audience. Southampton University teased their students with a secret lecture featuring a surprise guest lecture Professor J. Jones.
On October 10th, students were delighted to find Jax Jones at the decks with guest vocalist Raye who performed a surprise gig to everyone who attended the lecture. We filmed the show and amplified this on socials with the campaign mission statement 'This One's For....attending that early morning lecture.'
Following on from this, Coca-Cola launched their online hub This One's for Music to celebrate those music moments in every day life.
We launched a competition where fans of Jax Jones could win tickets through a ballot to see him perform live.
The campaign culminated in a special show from Jax Jones and Raye plus other guest vocalists at Koko in Camden, London and we created several pieces of branded content around the gig that were amplified through Coca-Cola's and Jax Jones' social channels. The gig was attended by over a thousand people, including a select group of celebrity influencers and guests.
To celebrate Nasty Gals’ first ever pop-up shop in the UK, hot emerging solo artist Raye performed an acoustic set to an invited VIP audience.
Guests at the pop-up on Carnaby street got a taste of Nasty Gals latest collection before it opened to the public for the month.
No stranger to the world of music, Hennessy Very Special has long been intertwined with music culture and now we are pleased to welcome Hennessy Very Special as an official partner to the two new studios at Abbey Road. In association with the studio relationship we have established the ‘ Masters of Potential’ programme created to blend together unexpected artists from different genres and backgrounds, to create truly unique musical recordings.
The programme will see a panel of the music industry’s most respected insiders bring together artists to blend their sounds, musical histories and skill sets.
The first artists to be brought to the table were the Mancunian soul singer JP Cooper and musical poet, Kojey Radical. The artists came together along with JP Cooper’s ten-piece band to exclusively record the first and only live performance of ‘Party’ as the first instalment in the ‘Masters of Potential’ series.
Julie Nollet, Marketing and Communications Director, Moët Hennessy UK commented:
“From our first visit to the magical studios right through to recording the JP Cooper live-to-vinyl the partnership with Abbey Road Studios and Hennessy just felt so natural, obvious almost. Two brands engrained in musical history and culture coming together in support of unleashing such raw musical potential just felt very powerful and in line with Hennessy. Masters of Potential was the result of this approach and it is an honour to see this longstanding collaboration come to life and celebrate the launch of the two new studios at Abbey Road.”
SOCIAL AND PRESS
To mark the drop of ASICS’ ground-breaking GEL-QUANTUM 180 SC, Jax has become the face of Asics for their latest outdoor advertising campaign which is being promoted in 350 Footlocker stores windows throughout Europe with a focus on the UK, France and Germany.
On the day of the shoot, was also captured some content to push the campaign in stores and online. An amazing opportunity for Jax to connect with his fans.
ASICS is completely re-shaping their brand towards a more Performance/Lifestyle orientated strategy to compete with the likes of Adidas and Nike, making it one of the most exciting brands to work with in this space at the moment. The chemistry between the two has been amazing and Jax has fully taken on board his role as an ambassador wearing the trainers during his TV performance on Good Morning America, as well as across his social media channels.
As part of the partnership, was also integrated a product placement with Jax also wearing the shoes in his latest video for Instructions featuring Demi Lovato and Stefflon Don, which already has over 36m views!
The campaign has benefited from a substantial media budget to promote the release of the Gel-Quantum 180 SC in Westfield stores, on Shazam and social media.
Jax and Asics have proved to be a perfect match and media outlets picked up on it across a variety of areas (lifestyle, fashion) and across several markets in Europe (France, UK, Germany). See below a first wrap-up of the media pick-up.
Upholding Vans’ commitment to enable creative expression through Music, celebrated Glaswegian synth-pop trio CHVRCHES played House of Vans London for an exclusive one-off free show to celebrate the launch of their latest album ‘Love is Dead’ on the 25th May. The event was streamed live globally and made available on reply through the band’s YouTube channel.
800 fans packed the venue as the band took to the stage. For House of Vans, London, they were keen to further deepen their connection to music and strengthen their positioning and perception as one of London’s key venues for live music; for CHVRCHES, this was their first and only publicised live gig of the year outside of the festival circuit.
3.2m+ social media impressions from the live ballot
7k + ballot entries
Over 90k views of the live stream
Digital and social reach: 2m
In the summer of 2017, Carling wanted to create opportunities for their drinkers by offering unprecedented access to the music world.
In association with Jonas Blue, we launched the Carling Cameos campaign, offering unique music experiences throughout the summer of 2017.
Music fans and Carling cider drinkers had the chance to collaborate with Jonas Blue as well as industry leaders to be a part of unique music experiences and productions across 3 months of summer.
To launch the campaign, one lucky winner and three mates we given the chance to feature in a music video with Jonas.
The winners were flown to Japan for the shoot, with an access-all-areas pass on set.
This was followed up with an exclusive day in the studio with Jonas himself, for a one-on-one mentoring session, and finally, the chance to fly out with Jonas to play as support at his own Ibiza villa party.
Jonas Blue says “As a musician I know how hard it is to break into the industry, so the fact that Carling Cider is giving people these unique opportunities in music is really amazing.
“Making memories that will stay with you forever is what summer is all about, so I’m excited that I’ll be able to help people do that with the Carling Cameos campaign.’
With three massive hits – Perfect Strangers, By Your Side and Fast Cars – Jonas Blue made a big impact on the music scene in 2016 and his success is only growing.
James Bay launched his first ever clothing collection with the UK’s leading high-street menswear store, Topman. The campaign launched globally and officially in London’s Oxford Circus store on 17th August 2017, with James creating a live window installation. Creating his ‘Wall of Inspiration’ comprising of his own drawings, he invited fans to join in with his artwork.
James Bay’s carefully curated collection consisting of 13 pieces including his embroidery patterned satin bombers and psychedelic graphics, suede and leather moto jackets aim to make fans feel like a proper Rockstar. Having integrated his lyrics as well as his illustrations from his songs, James sought to emphasise the personal nature of his collection, making it meaningful for his fans and for himself.
The collection was first announced in a YouTube video featuring Bay wearing pieces from the collection and was revealed at his exclusive launch party on 8th August at the Ace Hotel, Shoreditch in front of press, models and celebrities to include Sarah Jane-Crawford, Ella Eyre, Oliver Proudlock and Isaac Carew.
Iconic car brand Jaguar Land Rover partnered with Globe for the highly anticipated launch of their new E-PACE Sports Compact SUV. Tasked with pushing the event to a worldwide audience, Globe secured world leading DJ, Pete Tong and emerging British singer-songwriter RAYE for an entirely unique performance within the event schedule.
Jaguar Land Rover kicked off proceedings at Excel London with a car stunt worthy of a James Bond movie – a ‘corkscrew-barrel-roll’. The death-defying visual was viewed by a packed VIP arena audience, and streamed live on Facebook. Shortly following, Pete Tong & The Heritage Orchestra then emerged on a rolling stage for a special performance of hit single ‘You Don’t Know Me’ featuring RAYE.
After the live stream ended, the Excel audience were treated to a further 4 tracks from the best-selling album: “Pete Tong & The Heritage Orchestra Presents Ibiza Classics”.
The live stream reached a combined 566K viewers on Facebook Live within 24 hours; the event key hashtag #EPACE also trended at #2 on the night on Twitter. Pete Tong and RAYE also both shared the event across social media on the night and in the days following, participating in red carpet and key media interviews – including an interview with Nick Grimshaw and ITN.
HP were one of this year’s sponsors of Island life on the elusive Osea Island at the start of this month.
Joining Island records and a wealth of artists and ‘celebs/influencers’, HP set up a gifting suite in the heart of the Osea village in order to give away their most premium laptop – the HP Spectre x 360.
In addition to this, in order to capitalise on the success of their most recent above the line campaign (in partnership with Microsoft), we reached out to the star of that ad, Emma Gannon, to see if she would want to extend the partnership by being the focal point of the content that we would produce at the event for HP.
Globe productions captured the day, following Emma as she made her way round the island using her HP Spectre x360 laptop in order to show the versatility.
It was a great success and a fantastic way to round off 4 years of outstanding work between Globe and HP.
This year fashion brand Accessorize partnered up with Island Records for their exclusive festival Island Life hosted on Osea Island. To celebrate the partnership, Accessorize invited influencers Tasha Green and Lina Mar to not only enjoy the festivities but to also show off the latest must haves for the upcoming festival season. Additionally Accessorize also decked out the pool with some fun kitsch inflatables including the ever coveted rose gold flamingo and rainbow unicorn floats, all of which were big hits with the Island Life attendees.
The Accessorize summer campaign #InTheMoment partnered well with Island Life and gave Accessorize the opportunity to be a part of many one off moments including; biking around Osea Island, Sean Paul playing tennis, and exclusive performances from a wide range of Island Record artists. Additional to the opportunity to have access to such an exclusive event, Accessorize collaborated with upcoming Norwegian singer Sigrid, styling her with amazing pieces for her performance and finding out her favourite moments of the day for the Accessorize blog.
From the day, Accessorize were able to create an amazing piece of content, a 1 min video featuring an overview of the day. The video which sits on Accessorizes YouTube channel has since reached over 138,000 views and really captures Accessorize and Island Life #InTheMoment.
Lastminute.com in collaboration with Spotify, were looking for a London-based artist to record 2 x 10 minute podcasts for the Lastminute.com 'Music makes you travel' hub to celebrate their love for London.
Jax Jones was born and raised in London, so who better to guide us through the greatest city on Earth?
In addition to the 2 podcasts featured on http://music.lastminute.com, Jax also created a bespoke playlist for Spotify to give those travellers a soundtrack to London.
To celebrate the UK launch of cosmetics brand BUXOM they partnered with Brit and MOBO award winner, Ella Eyre.
“I’m really excited to be partnering with Buxom for the UK launch! I love a strong, bold lip colour when it comes to make up. Buxom is a really fun and refreshing brand to be working with.”
Ella Eyre performed at BUXOM’S launch party at Scotch and did an exclusive meet and greet with fans in Debenhams. The launch was amplified with a series of posts and insta-stories from Ella Eyre giving fans access to behind the scenes and her favourite make up looks.
- Connect Danone with a young audience to launch theirnew range of yogurts in the UK
- Raise Danone’s profile & brand awareness within the 18-24 target audience which was historically low in the UK.
SPOTIFY & UNIVERSAL MUSIC SOLUTION
-Leverage Spotify’s massive reach & audience to engage with music fans by offering rare live music experiences with UMG artists by:
- Delivering Live stream artist performances on Spotify & Danone’s brand channels
-Create a branded online hub featuring exclusive artist content from the live events to incentivise people to engage with the Danone brand.
-Partner with Ella Eyre and The Kooks at strategic moments around their promotional cycles to leverage the buzz around them and drive the campaign.
-Audio and video ads featuring the artists for SpotifyFreemium platform, promoting the competition and product
-A suite of content pieces (live performance, Q&A, highlights)
-Artist branded playlist and support on social media
-Live Stream Performance & Artist Q&A
-Signed artist merchandise packages and ‘Meet & Greets’
- 93 Million Impressions
- 19 Million Engagements
- 300,000 brand hub visits
- More than 12,000 Competition Entries
The multi-platinum selling artist was among the first people in the world to drive the brand new SUV, and she did so in style around NYC’s Central Park. Ellie confirmed her approval of the new vehicle and confessed her love for NYC in a short social film for brand socials.
Designed to fill the white space between the Range Rover Evoque and the Range Rover Sport, Velar brings unprecedented glamour, modernity and elegance to the Range Rover family. The interior is made from mostly recycled materials including a dash that is made from recycled bottles and faux-suedecloth seat covers, an eco-friendly alternative to leather.
Honouring a cause close Ellie’s heart, the premium automotive brand will also be donating a brand new Velar to a charity gala taking place later this month in support of the East Side Settlement- a charity housing project set up to offer accommodation to over 10,000 homeless people across New York City. As part of the
Ellie later helped to lift the curtain on the innovative vehicle at the official reveal event, performing 4 tracks, including an exclusive cover of ‘Empire State of Mind’.
The performance of ‘Love Me Like You Do’ plus an interviews with Ellie and Land Rover’s Head of Design was live streamed across Land Rover social channels and Ellie Goulding’s official Facebook page.
The stream has accumulatively so far reached over 450K views including 10,000+ engagements. Watch it back here. (Performance starts at 6:30)
McArthurGlen shopping outlets sponsored the brand new TV special An Evening with Take That which aired on ITV on Saturday 8th April.
McArthurGlen came on as the lead sponsor and got access to 150 tickets to the show which celebrated Take That’s new album and classic hits.
Take That, have a career spanning three decades, selling over 8 million concert tickets and setting the record for the fastest selling tour of all time in UK history for their Progress Live Tour. It’s no surprise that when McArthurGlen ran a competition for fans to win tickets to the show that they applied to win in their thousands. 24 lucky winners also got the chance to meet the band with a meet and greet before the show.
To amplify the campaign further McArthurGlen also hosted a Facebook Live SuperFan quiz and gave away 100’s of Take That merchandise to fans. McArthurGlen created their own content series around the TV show with exclusive behind the scenes and an interview with the band.
In February 2017, James Bay performed a very intimate set at Club Mutis, Barcelona, for a room of 60 HP staff, clients and stakeholders.
The show was part of the Mobile World Congress event and a chance for HP to impress their guests by having one of the UK’s top artists in the room.
James was brilliant, performing a 45 minute acoustic set to a very engaged crowd and wooing the audience with his charming anecdotes and even accepting a tequila shot a member of the crowd.
Ellie Goulding has become an ambassador for W.W.F.
Her first collaboration was around Earth Hour 2017 which happened on Saturday 25th March. She supported by rallying her fans on social media around pictures, video and PR opportunities to encourage people to voice their support behind climate change action from our government.(see a few pieces below)
This is the beginning of Ellie's relationship with W.W.F. and we are working on more collaborations around W.W.F. upcoming plans later this year and in 2018.
Scottish singer-songwriter and avid car collector, Amy Macdonald, helped introduce the brand new Range Rover VELAR at the Shanghai Motor Show on April 11th, with a live performance of her classic cross-country smash hit, ‘This Is The Life’.
With time between shows on her current ‘Under Stars’ tour, Amy Macdonald flew into China specially to be a part of the grand reveal moment which was live streamed across Chinese social media platforms include Wiebo, WeChat and the Jaguar Land Rover flagship store on TMall.
Designed to fill the white space between the Range Rover Evoque and the Range Rover Sport, Velar brings unprecedented glamour, modernity and elegance to the Range Rover family. The interior is made from mostly recycled materials including a dash that is made from recycled bottles and faux-suedecloth seat covers, an eco-friendly alternative to leather.
Jaguar Land Rover also created a social highlights film published on their global social platform accounts. The media includes a teaser of Amy’s performance, plus interviews with the artist as well as footage of her getting comfortable in the luxury vehicle.
Ella Eyre partnered with Spotify & Danone to offer a super intimate live show to a few lucky fans at Birthdays in Dalston. Spotify ran a competition online and promoted on Spotify’s premium platform offering the chance to a selected 4 fans to bring a few friends to come and see Ella perform an intimate semi-stripped back gig just for them.
The event was held at Birthdays on March 22nd. It was recorded and filmed to create pieces of content that were then released via an online Spotify X Light & Free hub. The campaign was amplified by two influencers Rosie Fortescue and Shirley B Eniang and Ella also supported the campaign via her social media.
FRANCES TEAMS UP WITH DOMESTIC VIOLENCE CHARITY REFUGE TO LAUNCH MUSIC VIDEO WITH A MESSAGE
Refuge’s awareness animation film has been produced to be the official music video of Frances’ single Grow. The video that was released on Monday 20th March coincided with the release of Frances' debut album.
The ambition of this campaign was to raise awareness nationwide on the issue of domestic violence in the UK against Women and Children but more importantly to encourage women who are currently experiencing domestic violence to seek the help of Refuge.
The campaign has been created pro bono by creative agency BBH, with whom Refuge has worked for many years. The film was animated by South American animation collective Le Cube through the British production firm Not To Scale. World-famous Hollywood Animation Director Clay Kaytis (Frozen and The Angry Birds Movie) worked as a Creative Consultant on the project. (Full press release attached for more information).
• Two women are killed by their partner or ex-partner every week in England and Wales alone
• One in every two young women experience controlling behaviours from a partner – and over a third of young people would not know where to turn to for support
• Through a powerful music video, Refuge, singer-songwriter Frances and Globe Universal Music UK’s creative and commercial division, launch major prevention initiative that lets young women know they’re not alone
Ellie Goulding launched her first ever shoe collection with Europe’s biggest shoe retailer, DEICHMANN shoes. The campaign officially launched on February 28th with a VIP event at MC Motors in Stoke Newington, in front of press, celebrities and models, with an acoustic set from Ellie, a live runway curated by Marvin A Smith and a showcase of the official collection images shot by Louie Banks.
Deichmann’s underlining objective was to reach a new European audience with an exciting Spring Summer shoe collection which resonated amongst Ellie’s fans, felt authentic to the singer and allowed Deichmann to have a wider conversation with the consumers outside of a traditional sales campaign.
Globe and Universal Germany worked together to negotiate and manage the relationship between Ellie Goulding and Deichmann: from developing the initial shoe collection, bringing in Ellie’s favourite collaborators to deliver the ATL campaign assets, and working collaboratively with Deichmann’s PR and social agencies to deliver a successful European launch for Ellie and Deichmann alike.
The TVC, shot by Emil Nava forms part of Deichmann’s Spring Summer ATL campaign which has now launched across over 20 markets and runs across TV, cinema, print, radio, outdoor, digital and POS in over 12 different languages, and the PR launch delivered a reach of over 338 million impressions across TV, print and online.
The campaign was renewed for AW17 with a brand new collection and a shiny new advert to promote the new range.
"For me, shoes are an indication of what mood you are in. Launching a collection of my own gives me the opportunity to express my style. My collection includes shoes for any occasion – I really can’t decide if I like wearing heels or flats better – I am constantly changing it up ", says Ellie Goulding
American Airlines x BRIT Awards 2017
Monday 20th February kicked off Universal Music’s BRITS Week in partnership with American Airlines. The event marked the launch of the brand new #FlyToTheBeat partnership between Universal Music and American Airlines, an initiative that will celebrate music around the globe through personal stories of exploration, curiosity and community. The voices and experiences of breakthrough and local musicians will enable American Airlines to create global and local connections through music and culture. Fly to the Beat will go behind-the-scenes and up close and personal to bring fans truly memorable experiences- online and offline.
The BRIT Awards pre-party was the perfect place to set the scene as music fans, American and Universal guests , press and industry influencers celebrated the 2017 BRITS nominees at the intimate event in London’s One Embankment.
A bespoke PR strategy was developed around the campaign to generate awareness of the partnership and American’s ongoing ambition to bring people closer to the things they love.
Double BRIT nominee Jonas Blue performed his first ever live band set and was supported and joined on stage by Polydor’s hottest new artist for 2017 RAYE
DJ, radio and TV presenter Maya Jama hosted the night and DJ’ed after Jonas Blue to close the night. Her guests included #1 selling grime artist Stormzy.
Sharing the DJ’ing responsibilities was Mercedes Benson - fashion & lifestyle blogger and DJ, took to the decks as our resident DJ for the evening.
200 fans also won the chance to attend by applying to a competition online through Jonas Blue and Raye’s social channels. The competition generated a huge social engagement and media reach around the Pre-BRITs party and produced a large number of sign-ups from fans to this exclusive event.
The night was a huge success with a number of high-end guests attending including Nick Grimshaw (BBC Radio 1), Stormzy (#1 Selling artist) and Vogue Williams (Model).
In February, Globe partnered Raye with Jaguar Land Rover to help launch the brand new Range Rover Velar at London's Design Museum.
Raye attended the star studded party alongside some big names including Rag and Bone Man, Wiley, Damien Lewis, Jimmy Carr, Poppy Delivigne and David Gandy.
Raye supported the event by tweeting about her attendance at the event.
On February 12th, Laura Wright opened the NBA UK official London game with the Denver Nuggets vs Indiana Pacers, with the national anthem ‘God Save The Queen’. Her acoustic performance left fans in awe, and an amazing cheer as she hit her final note. The event was live streamed on BT Sport, Facebook, and aired live in the United States.
The event was attended by many a-list celebrities such as our very own Ellie Goulding, Thierry Henry, Tinie Tempah, and Arsenal Footballers, and many more! The night was a definite success!
Hear a snippet of her performance last night here
Check out a highlight reel with Laura here
In November 2016, Sigma performed an exclusive live set for the Freshman’s Christmas ball at Corvinus University in Budapest, sponsored by Coca Cola.
Sigma topped the bill supported by local Hungarian artists for a night of music and celebrations. The ball is an annual tradition in Hungary where first year students get the chance to dress to impress, and so for the occasion Sigma enhanced their live experience by bringing 4 vocalists to offer an impressive 90 minute live performance!
The show was filmed by Vice and the band took part in some behind the scenes interviews and Meet & Greets. 4 pieces of content were created and are to be released soon on Coke’s new online platform dedicated to music launching in February 2017.
Metallica debut their album 'Hardwired' at House of Vans
To mark the launch of their 11th Studio album Hardwired….to self destruct, Metallica performed an intimate, sold out gig under the arches of House of Vans, London.
The event was Live Streamed globally and made available on demand on the band’s channels for the 1st week of release.
Vans’ main brand objectives were to communicate the Metallica: Hardwired at House of Vans story to position Vans as the home of creative expression. They wanted to reach a Global audience with engaging coverage of House of Vans’ biggest music event to date and drive traffic to their House of Vans website.
Globe developed a strategy to build a comprehensive approach in order to amplify the event & live stream. We established key partnerships with PR and media partners who supported the Global amplification of the campaign and the exclusive content that we captured before and on the night of the event.
The gig attendance was maxed out at 850 and audience members were made up of press, label and competition winners who had the chance to be there via a House of Vans online public ballot.
The event was hailed as a complete success, Globe filmed and captured compelling and engaging moments throughout the night that led to over 46 million (and counting) views on all of the content.
Not only that, but the live stream sent social channels into overdrive. Twitter saw 340,000 engagements with the tweets from House of Vans and Metallica’s owned channels and over 125,000 people tuned in to watch the live stream on the night. The photo album from the night received over 60,000 engagements with a massive reach of 1.5 million.
Additionally, to ensure that the night contributed to more than just the fans, House of Vans’ local charity partner Railway Children raised over £15,000 from door donations which is enough funds to feed 625 children for 3 months!
On November 10th, M.O. performed an amazing 30 minute semi-acoustic set as part of the launch event for brand new The Simpsons Undressed collection in association with SkinnyDip.
SkinnyDip is a London based fashion accessory brand who rose to fame after appearing on Dragon's Den.
M.O. are due to release their debut album in 2017 and are tipped to be on the 'One's to watch' list for next year.
Thousands of people joined Olympians in the centre of London in October to celebrate the success of Rio 2016.
It was Great Britain's most successful away Olympics with the team winning 27 gold medals, and 67 medals in total. The Paralympics team also came back victorious, with an incredible 147 medals, 64 of them gold.
The crowds heard from some of the stars of Rio including Adam Peaty, Tom Daley and the hockey team goalkeeper Maddie Hinch.
London Mayor Sadiq Khan was on hand to congratulate the team. He said: "Team GB and Paralympics GB, you smashed it. We are now a sporting superpower and I want to say congratulations and well done."
To bring the celebrations to a close, The Vamps were on hand to serenade the crowd and the athletes. The event was followed by a reception at Buckingham Palace for the athletes.
An evening with Globe and American Airlines
This week, Globe and American Airlines continued their highly valued partnership with an exclusive artist showcase at the world famous Abbey Road studios. The Universal music partnership with American Airlines continues after the production of other successful music centred events including the BRITs, Grammy’s and Capitol studios.
The night consisted of two performances, first up was Decca artist Kandace Springs, the pianist and singer-songwriter who hails from Nashville Tennessee on the other side of the pond sang covers of Sam Smith’s … and Roberta Flack’s ‘First Time I Ever Saw Your Face’. The evening’s entertainment continued with Virgin EMI’s, home-grown artist Clare Maguire who performed songs from her critically acclaimed album ‘Stranger Things Have Happened’. Not only were the American Airline representatives transatlantic but the talent was too.
The event was hosted by Radio 1 DJ Alice Levine, and guests included influencers in the world of fashion, music and art. Some of the more recognisable faces within the crowd included TV personality and current Strictly Come Dancing contestant Laura Whitmore and Made In Chelsea star and fashion designer Oliver Proudlock. Additional to the music, attendees to the event were invited by Air Stewardess’ to participate in an interactive photo booth that allowed them to be the star of their own Gif, which they were encouraged to upload to social media using #AAShowcase.
Guests were not only kept well entertained but well fed with carefully designed cocktails and a bespoke menu inspired by Michelin-starred chef and British restauranteur Mark Sargeant, who has worked with the airline to create an on-board fine dining experience for both First and Business class customers.
Samantha Fawthrop, marketing manager for American Airlines said “The Abbey Road Showcase event on Tuesday was a great success and we were really excited to be able to show off two Universal artists in such an iconic setting to members of our sales team and their clients”.
The event was such a success because of American Airlines strategy as Globe account director Kate MacDonald pointed out “Much like ourselves, American Airlines are passionate about connecting people to music globally and that’s what the evening was all about”.
When it comes to being both soft and crispy, nothing does it better than the infamous Cadbury’s Double Decker. To celebrate the combining of the two textures, Cadbury’s have partnered up with Rizzle Kicks, who perfectly embody the contrast of soft and crispy, alongside music streaming service Spotify. Just as Jordan’s flow is sharp and crisp, Harley’s melodic voice is soft and mellow, making Rizzle Kicks a Double Decker in musical form.
The Rizzle Kicks boys have created a customized playlist that includes tracks that are both crispy and upbeat as well as songs that are mellow and soft. To access your perfect playlist, Spotify analyses your musical taste with a virtual DJ deck and crossfaders to make your perfect soft and crispy playlist.
Rizzle Kicks have to date released two albums both of which have charted well within the UK charts, with their most recent album ‘Roaring 20’s’ peaking at no.3 in the album charts. As the boys have continued to grow and develop their sound they have found commercial success both as feature artists, with Olly Murs ‘Heart Skips a Beat, which peaked at no. 1 in the singles chart and as lead artists having multiple singles chart within the top 10. The boys have honed in their performance skills having headlined at major festivals Bestival and V Festival and their own sell out tours and will be heading out on the road again in early 2017 for another UK tour.
On thursday 15th September, JP Cooper performed a private show to staff at Porter Novelli at their offices on Bankside. He played to a backdrop of the shard and a beautiful view over London.
It was the night before his single release of 'September Song' which he performed alongside a selection of his other tracks.
On Wednesday 14th September, Mercury prize nominee and number-one album artist Michael Kiwanuka performed a very special performance for HP Lounge on the spectaular John Lewis roof garden, with outlooks of a London skyline.
The views were spectacular and the music even more so. Michael performed most of his latest number 1 album ‘Love and Hate’ to an audience of HP and John Lewis competition winners.
The gig was part of Universal Music’s ongoing partnership with HP, with the aim to increase awareness of HP’s music service HP Lounge amongst core music fans.
Michael helped to promote the competition to win tickets to his exclusive show on social media, and even came back on stage for an encore on the night.
The gig was attended by an intimate audience of 200, who were lucky enough to receive complimentary drinks and the chance to check out HP’s latest laptop, the Spectre x360 – the world’s thinnest laptop.
Check out the highlights from the evening above.
CELEBRATING 10 YEARS OF COMMUNION
How do we even begin to sum up our 10th birthday bash at House of Vans last week? Featuring Communion artists past and present from Bear’s Den to Rukhsana Merrise, James Bay, Jack Garratt and Dan Croll. The ultimate party band, Nathaniel Rateliff and The Night Sweats were our house band for the evening, joined by our guests for one-off renditions of soul classics.
The grand finale was a moment to treasure as all the artists took back to the stage, only this time they were joined by special guests Mumford & Sons to perform a triumphant cover of The Beatles ‘With A Little Help From My Friends’.
The night also featured an exclusive photo exhibition with everything from behind the scenes shots from your favourite artists to the making of ‘Austin To Boston’ and archival album art, grab an insight into Communion over the last decade. It’s completely free and open to the public until the 18th September!
As part of Universal Music’ ongoing partnership with HP, we partnered the Vamps with HP on their Back to School campaign #ReinventMusic, to drive promotion of the Pavilion x30 in the lead up to the new school term starting.
The Vamps and HP teamed up with YouTube superstar Marcus Butler and asked their fans to enter a competition to ‘reinvent’ the chorus to The Vamps’ huge hit ‘Wake Up’ with lyrics inspired by the HP Pavillion x360. Next, HP and Marcus Butler asked fans to help reinvent the new music video for the brand new track by doodling over their favourite snaps of The Vamps.
Fans lyrics and doodles were submitted in their thousands with the lucky winners getting featured in the final video.
On the day of the music video shoot at Church Studios in North London, the boys also performed the Reinvented track in it’s an entirety for an exclusive live
With a combined social following of 25 million, the campaign has been extremely successful in terms of reaching HP’s target audience of 14-18 year olds.
The band over-delivered with a huge number of social posts, and were incredibly supportive of the campaign from the off.
The campaign was a huge success for HP, it delivered 88 million impressions of the campaign hashtag #ReinventMusic and was a first for HP in many ways:
- HP UK's first ever Snapchat campaign
- HP Lounge's first ever social only campaign
- HP UK's first ever Facebook live stream
- HP UK's first ever crowed-sourced music video
Shura headlined the first of a three-part live music tour for Swedish cider Kopparberg and Sofar Sounds. The location of the intimate gig, held at Motel Studios in Shoreditch, was only revealed to 100 lucky fans 24 hours before Shura took to the stage. Recently recognised as one of the BBC Music’s ‘Sound of 2015’ alongside other Sofar Alumni James Bay and Wolf Alice, fans had an exclusive first listen to tracks from Shura’s highly anticipated debut album Nothing’s Real, which wasn’t due for release until two weeks later. Shura gave fans a taste of something completely different as the singer-songwriter performed never-before-heard acoustic versions of ‘What’s It Gonna Be?’, ‘Touch’, Make It Up’ and ‘What Happened To Us’
Sofar Sounds host over 5 shows a week in London, see upcoming Sofar dates and sign-up for tickets here: http://www.sofarsounds.com/signup
MNEK performed at Sky Go’s house party to celebrate the Sky Go app in partnership with Spotify.
MNEK headlined the Shoreditch event space Kachette and treated fans, press and competition winners to an energetic set which included the UK double platinum selling single ‘Never Forget You’ and current hit
‘At Night (I Think About You)’
MNEK says, “It’s been fun performing my new single ‘At Night (I Think About You)’ at the Sky Go and Spotify house party tonight. Great venue, great crowd and I’m really looking forward to festival season playing shows across the UK.”
Ella Eyre x Nintendo: My Life in 3DS
As the face of a new Nintendo 3DS campaign, BRIT Award-winning Ella Eyre gave Nintendo an exclusive behind-the-scenes look into her life, and with her friends and family shows us the role that gaming plays for her.
Globe partnered with Nintendo to deliver an online, PR and TV campaign centred on five of their key game titles for 2016, and throughout 2016 Nintendo will be releasing a series of content pieces that gives their audience the chance find out what Ella’s life looks like in 3DS. With her own uniquely designed Mii character living the 3D life, Ella invites us in to watch how she and her friends realise their hopes and dreams in Tomodachi Life, let their imaginations run free as they hone their design skills in Animal Crossing: Happy Home Designer, or raise the competition levels with her bandmates in Mario Kart 7.
As a creative artist, Ella has always loved immersing herself in new environments, and admits that sometimes she can get a bit carried away with the fictional goings-on of her island: “I’m away from home a lot, so I love things that give me a sense of familiarity. It really makes me laugh to see my favourite people being silly – it reminds me that even if I’m not with them, I can still watch them mess around together.”
To celebrate the first few matches of the Euros 2016 tournament, Domino’s, The LADbible Group and Globe partnered to put Polydor artist Wretch 32 and his mates in front of the camera to capture all the live emotion and drama of watching an England game at the Euros.
As part of the Dominos-sponsored 'Home Game' series, Wretch 32 and his mates joined the party for England's 1-1 draw with Russia, with the content piece clocking up over 1million views in the first 24hrs.
Jack Garratt and AlunaGeorge performed an intimate gig on May 4th 2016, exclusively for HP Lounge customers.
Audience members had the chance to win tickets through the HP Lounge app, and were treated to a full set from Jack Garratt supported by AlunaGeorge.
Jack and Aluna both supported the showcase will social posts in the lead up to the event as well as promoting the content from the night.
Check out the HP Lounge app here http://www.hp-lounge.com/GB/en
Katy B performed a secret gig at Hackney Shapes in April 2016 as part of the Renault TWINGO #AccessAllAreas campaign in partnership with Spotify.
250 tickets were up for grabs to competition winners and to be in the running to attend the gig members of the public had to spot one of 70 Renault TWINGOs which took to the streets of London a week before the gig. The competition winners had the chance to hear Katy’s chart topping hits Katy on a Mission and Lights On as well as tracks from Katy B’s new album project Honey which was released the next day.
As part of the partnership Katy B promoted the gig on her social channels and also took part in press interviews, one of which was the Evening Standard where she talked about the inspiration for the new album. Six top tier journalists attended the Katy B gig and the campaign resulted in a total of 18 pieces of coverage.
Globe/Universal Music have recently partnered with Sony Xperia to source, recycle and exclusively licence a series of archive footage with legendary musicians to the Sony Xperia Lounge App (available on all Sony Xperia handsets).
The ongoing list of episodes include:
- A raucous and rare interview piece with John Lydon dishing the dirt on the early formation of the Sex Pistols. The footage was discovered and cut via the rushes of the Virgin 40 Documentary which unfortunately never saw the light of day.
- An interview with indie-rock band Placebo taken from the Loud Like Love rushes.
- An exclusive interview with Ali Campbell and Astro from UB40, ahead of the release of their greatest hits.
- Behind the scenes on the set of Michael Kiwanuka’s new video for ‘One More Night’.
- Dancehall legend Sean Paul talks to Sony Xperia about Tennis, knee pains and the secret to the perfect collaboration.
- An exclusive interview with Emeli Sande shot at her home, discussing the early Naughty Boy singles and the current album.
- An exclusive ‘Behind-the-scenes’ film from the set of Sam Palladio and Una Healy’s new music video release Stay My Love.
- Jake Bugg sat down with Sony Xperia to discuss adjusting to life after the sudden success of his first album.
- We also teamed up with Island Records to deliver a Best of Island rare vinyl competition, in support of the new Aquilo visual EP release.
Globe partnered with Samsung and Years & Years to put together an amazing live performance, the first live streamed gig in VR!
In a first for the VR and music industry, Years & Years gave music fans the ultimate immersive experience, with an interactive VR performance streamed live across Europe. Following the recent unveiling of the new Samsung Galaxy S7 and on the eve of the band’s hotly anticipated 21 date European Tour, Years & Years pushed the possibilities of VR to the limit, with a first-of-a-kind gig curated specifically for live, enhanced viewing on Samsung Gear VR headsets.
Music fans across Europe tuned in live to see the band perform tracks ‘Worship’, ‘Shine’, ‘Desire’ and ‘King’, from the band’s platinum-selling album, Communion, in a visually stunning performance. Viewers were able to immerse themselves in a live performance like never before. Fans could opt to view the show from prime position on the front row; on-stage with the band; and even floating above the action on the stage, all during the live action.
Globe and its production arm Globe Production partnered with director Sam Wrench to curate the creative exclusively for VR viewing. Sam devised a 360 in-the-round stage set to complement the VR experience. Sam’s vision was to create an impressive UHD and LED dome structure to encapsulate both the band and audience, creating an intimate ‘world’ that transformed and evolved with the music.
Years & Years said: “We are buzzing. The show was like nothing we have done before. The VR element adds a totally new dimension for us as performers and for those watching. We’re proud to be the first artists to offer such a unique and special, immersive experience to our fans. We can’t wait to see the performance ourselves in 360 video.”
David Lowes, Chief Marketing Officer, Samsung Electronics Europe: “Last night’s collaboration gave music fans across Europe a taste of how a smartphone and VR can transform the art of the live performance - and the audience’s experience of it. Years and Years share our passion for progress and innovation and we loved working with them to use our technology to bring this one-of-a-kind experience to life.”
To mark the on-sale date of the new Samsung Galaxy S7 and S7 edge, content from the ground-breaking Years & Years performance Friday will be released on Friday, 11th March in 360 degree video via Samsung’s YouTube and Facebook channels, as well as via the Samsung + Years & Years app, available on the Oculus store.
The campaign generated a tremendous amount of PR coverage reaching out to 42 million people across Europe.
The partnership between Years & Years and Samsung carries on throughout the band’s European tour with the release of the live performance VR content and other assets for Samsung to promote the campaign.
Ellie performs surprise duet with two of her biggest fans
The superstar joined two of her superfans on stage for a one-off duet of her brand new single ‘Army’
BRIT Award winning singer-songwriter, Ellie, gave two of her biggest fans the surprise of a lifetime when she joined them on stage for a live, impromptu duet of her latest single, Army.
As part of MasterCard’s Priceless Surprises campaign, best friends Martha and Lucy, 20 year-old King’s College students, believed they were recording their cover of Ellie’s new track Army for a documentary about music superfans. During their recording, a curtain lifted on their recording booth to reveal they were actually on stage, performing in front of a live audience. The biggest surprise was yet to come, when Ellie herself stepped out on stage to perform the track alongside them.
Ellie’s surprise was a part of MasterCard’s Priceless Surprises campaign in celebration of the 2016 BRIT Awards. The songstress joins other global artists, including Mark Ronson, in an ongoing series of surprises and secret gigs, helping MasterCard cardholders share their love of music. Fans should visit PricelessSurprises.co.uk to be the first to find out about upcoming Priceless Surprises with their favourite artists.
Ellie had been nominated for two BRIT Awards - British Single, and for British Artist Video for the BRIT Awards 2016.
EARTH HOUR – LUDOVICO EINAUDI
Over the last decade, WWF’s Earth Hour’s unique display of darkness has become a global phenomenon uniting hundreds of millions of individuals across the world. In 2015, over 10 million individuals in the UK joined forces with a record-breaking 172 countries and territories to create a symbolic moment and put the spotlight on issues affecting our planet.
This year, Ludovico Einaudi got involved and supported the campaign by performing his song ‘Fly’ without artificial lights but candles to light the stage. The performance was captured and integrated into a piece of content to show the span of Earth Hour. The film was produced by Globe Productions and released today (31/03) via Ludovico Einaudi’s Youtube channel.
The performance was mentioned in a great review in the Nottingham post –
Einaudi supported the campaign substantially on his social medias and official website
EARTH HOUR – RAYE
WWF also organised an event in London with their key stakeholders, supporters and media partners, it took place at the Marriot across Big Ben where guests witnessed the landmark shutting down at 8.30pm. Raye (Polydor) performed acoustically and was amazing, a stunning voice. On this occasion Raye met with a few media outlets and conducted some interviews.
To celebrate the launch of their new ZIPP 360° speaker, Libratone has collaborated with British drum and bass duo, Sigma on a brand new track and the world’s first music video shot entirely by fans.
The creative agency (Antidote) and Thirty Two Music (www.thirtytwo.tv) who were music supervisors on the project helped negotiate the brand partnership with Globe on the agency's behalf.
The new track, ‘Nightingale’ is inspired by the Hans Christian Andersen fairy tale of the same name and brings to life the immersive sound experience of Libratone’s ZIPP speaker. Sigma, best known for their collaborations with artists like Paloma Faith and Rita Ora, took a break from tradition and decided to let their fans take centre stage and star in the video for their latest hit.
To spread the word about this opportunity to be featured in the new interactive video, Sigma tweeted to their fans, asking for real-life stories about all of the crazy and beautiful things that happen to them while listening to music.
Within hours of posting the tweet, the campaign received hundreds of requests to take part. From skinny-dipping in a frozen lake in Sweden to covering a house in tinfoil, the creative and off-the-wall ideas continued to pour in. The end result was a true 360° interactive music video starring fans, shot from the point of view of the ZIPP speaker.
“We wanted to create a track that really reflected the 360 degree experience you get from the ZIPP speaker so we had to bring in lots of different organic sounds to do this,” said Sigma band member, Cam Edwards. “Obviously there’s the breaks and beats we’re known for but the hook is a piano melody that feels more ‘housey’ than our usual stuff. When layered with the soulful vocal on top, it all came together and we think the result is something people will like.”
Joe Lenzie, the other half of the Sigma duo added, “After a banging 2015, we really hope our fans will be excited to hear this new track. It’s a bit of a departure from our usual style but still has loads of bass. Our next big challenge is to bring drum and bass to music lovers across the world. Our style is relaxed and upbeat and we can’t wait for our fans to hear Nightingale.”
Sigma will continue to support the campaign on social media.
The aim of the campaign was designed to drive as much traffic as possible to Libratone’s site to view the 360° video and where people can buy the ZIPP speaker at the centre of it all.
The ZIPP speaker is a revolution in speaker technology. Its 360° capability and wireless and Bluetooth connectivity allows high quality sound to truly take center stage in any room of the home. The speakers are portable and can be customized using a variety of different-colored, mesh fabric covers.
Simon Peschcke-Køedt, Global Marketing Director for Libratone says “Sigma were the obvious partner to help launch the ZIPP speaker. In creating a world-first 360 degree music video for Nightingale, we feel that it perfectly sums up the ZIPP’s ability to liberate music; projecting sounds into every corner of a room and putting Libratone at the heart of the home.”
The track was released alongisde the digital marketing campaign, and received over half a million streams in 2 weeks, purely from the Libratone campaign support!
You can watch the video HERE. (for the best experience, watch it on your phone!)
The video made it to #1 on the 360 degree video trending chart on YouTube 4 weeks after it went live (29th Feb 2016)
In December 2015 Universal produced an exclusive live experience with Years & Years, 2015’s biggest breakthrough UK artist, at KOKO in Camden.
The Universal-produced event was an official Star Wars event working in conjunction with Disney. Both HP and Disney wanted to raise awareness of Star Wars with a millennial audience. Universal’s insight team found that the Years and Years fans were a perfect match for the audience that Disney and HP were trying to reach
The objective of the campaign was for HP to maximise their partnership with Star Wars, as the official tech partner of The Force Awakens
HP wanted a collaborative showcase that would integrate their music strategy and celebrate the partnership between HP, Universal and the new Star Wars film
To drive stronger engagement with a core millennial demographic, HP invited down a targeted selection of influential millennial bloggers to secure in-depth blog posts for the first time in HP Lounge activation
Star Wars was fully integrated into the showcase with talent from the film in attendance , a BB8 interactive game where participants could control the droid round an assault course using HP technology and holographic and interactive Star Wars branding. Years & Years integrated Star Wars styling into their set to generate that extra magic on the night
As part of the partnership, two pieces of content were created using two YouTube stars who showed the journey of the new BB8 droid making it’s way to the gig in Camden
The 2nd piece of content featured the band who took part in a filmed interview combined with the BB8 content . The content was published on influencer, Ebony Day’s, YouTube channel, which has 100,000 subscribers. The two pieces of content have combined views of over 127,000 so far
The campaign hashtag, #HPLounge, trended on Twitter during the event
Social media support from the artist and influential bloggers
In total, the organic social reach of content from the showcase was 3.4m, over Twitter, Facebook and Instagram
A highlights package was also created from the night, which was hosted on HP Lounge exclusively for one month before going on HP’s social channels and then promoted on social media by the band and HP UK. The content received 350,000 views across all channels
Frank Turner takes a break from his nationwide Arena Tour to play a Chadwick Village hall show for one very lucky competition winner courtesy of Jack Daniels
The short burst campaign achieved coverage across music titles, ranging from blogs (GigSlutz, Punktastic to name few) and key regional press (the Birmingham Mail & Solihull Observer) to NME Magazine which saw coverage being pushed directly to their 1.3m strong social audience.
Jack Daniel’s extended its 2015 Jack Rocks campaign offering retailer Tesco’s customers the opportunity to win a unique live music experience with Frank.
Over 24,500 people entered the competition, and Solihull-based Hampton was selected as the winner.
Press coverage below:
WWF partners with Universal Music UK to launch innovative new Christmas campaign featuring Will Young
On Friday 20 November, WWF launched their ambitious new Christmas campaign #WorldNeedsLove with the help of singer Will Young and Globe, Universal Music UK’s Creative & Commercial Partnerships division.
This Christmas, WWF released a breath-taking TV ad as they unveiled Will Young’s unique version of the classic hit by Burt Bacharach ‘What the World Needs Now Is Love’.
With staggering figures revealing that global wildlife populations have declined by over 50% since 1970, #WorldNeedsLove hopes to inspire the nation to show the planet some love this Christmas and raise vital funds to support WWF’s work to protect the natural world.
Globe came up with the creative, produced the ad and asked Will Young to rework a new version of ‘What the World Needs Now Is Love’ to sit at the heart of the campaign.
The campaign launced with a world premiere of the ad, in which Will also features, during a special three minute takeover of the ad break for Alan Carr’s Chatty Man show on Friday 20th November on Channel 4 - a global first for the conservation organisation.
During the ad break takeover, the WWF website received more traffic to the site than ever before and took a donation to the cause every 5 seconds.
Katrina Elliott WWF-UK Head of Fundraising said: “WWF is delighted to be working alongside Globe to produce this new ground breaking campaign, featuring Will Young. By using music we hope to reach new audiences and engage them in conservation issues and the work of WWF. The expertise, support and passion of everyone at Globe has been central to the success of this campaign, we look forward to seeing the results and working on more projects together.”
Nina Mistry-Stevens, Senior Account Director at Globe, says, “We’re thrilled to be able to support such a worthwhile organisation and help take their Christmas campaign to the next level. Will’s beautiful version of What the World Needs Now Is Love’ is moving in itself, but combined with the video it’s a real wake-up call. Working with a conservation organisation has been a new experience for us at Globe we really hope the music and images will make people think and most importantly get behind WWF’s #WorldNeedsLove campaign.”
In addition to the DRTV campaign, #WorldNeedsLove will be supported on social media with an exciting user generated content competition.
Find out more and donate at: worldneedslove.wwf.org.uk
The Coca-Cola London Eye hosted Capital Radio's Breakfast Show on Monday 6th July 2015. Presenters Dave Berry and Lisa Snowdon welcomed singers Ella Eyre and Nathan Sykes and vlogger Jim Chapman, as they enjoyed the spectacular views the London Eye has to offer. During the show the celebrities engaged in a game of ‘I spy’, providing clues as to what their differing views were in each capsule and offering listeners cash prizes.
The fun didn’t stop there as the Capital Street Stars shared the happiness through friendly gestures and giving out Capital branded merchandise on-site. Even Street Skaters were brought along to entertain the public and add to the vibrant atmosphere.
The event was part of Coca-Cola’s #ChooseHappiness summer campaign.
- See more at: https://www.londoneye.com/news/capital-fm-broadcasts-breakfast-show-live-from-the-coca-cola-london-eye/#sthash.1q2JTllA.dpuf
Krept & Konan have partnered with Budweiser and Frukt for the Budweiser Live Project. A 3 week-long tour throughout the UK, each week featuring a different headline act, The Wombats, Twin Atlantic and Krept & Konan topped the bill.
Budweiser arranged for a branded tour bus to take all three bands throughout the country.
The tour was a massive success with packed venues in each cities. The boys absolutely killed it at every shows, especially the closing date in Southampton where a lot of people were still tweeting about their performance the next day.
19th October – Bristol - Krept & Konan supported by Fekky at The Fleece
21st October – Brighton - Krept & Konan supported by Fekky at The Haunt
22nd October – Southampton - Krept & Konan supported by Fekky at The Switch
“The British talent we have on board for the Budweiser Live Project is truly incredible, and we can’t wait to see our bus out on the road, bringing these amazing music moments to fans across the country this autumn.” Isabelle Maratier, Budweiser senior brand manager.
Krept & Konan documented their life during the tour via their social channels, on the Budweiser tour bus, in the different cities and at each shows; their fans really engaged with the Budweiser Live Project,
throughout Krept & Konan social medias only, the campaign generated more than 40,000 likes and hundreds of retweets and comments.
Globe partnered with Zig-Zag Rolling Papers to start creating a legacy of the brand within the music space. Globe conceived and implemented a multi-faceted campaign that brought together two of UMG’s exciting artists in Catfish & The Bottlemen & La Roux. From content across the summer months, to live activations that Zig-Zag’s consumers could really get involved with, Glove successfully delivered an end to end campaign with a difference for Zig-Zag Rolling Papers.
The campaign had an organic reach over the busy festival period of over 2m passionate music lovers, and the content and social campaign helped drive engagement past the 1m mark as well as over 20k subscribers to the Zig-Zag Rolling Papers Official Youtube channel. A key campaign metric.
Globe and Cake Group partnered to produce the UK's first fully shoppable music video for Very.co.uk to showcase their 2015 summer retail collection. The iconic summer classic ‘Summertime’, originally brought to fame by DJ Jazzy Jeff and The Fresh Prince back in 1991, was revamped by Island Records duo, Rizzle Kicks – bringing the track bang up to date for 2015 and paying homage to the original video in the new high-energy online music video of their own. The video starred Rizzle Kicks and DJ Jazzy Jeff himself, and every item in the music video was available to buy - from the limited edition 90’s inspired t-shirt worn by Jordan to the kid’s bikes and BBQs.
Available exclusively to download, the track to the video was also available to the first 10,000 music fans who visit the Very site.
The campaign won 'Best Retail partnership' at the Brand Republic digital awards 2016.
To watch the Very Summertime video visit www.very.co.uk/summertime
“Throw the rule book out, music has no boundaries” - Lethal Bizzle
Bulmers has a philosophy: ‘Live Colourful’. It’s based on a belief that embracing new and diverse experiences, leads to a more exciting and interesting life. To encourage the Bulmers audience to try something different and embrace this philosophy, Bulmers partnered with Globe to help create and deliver a compelling and memorable campaign with music at its core.
Globe’s campaign plunged Bulmers headfirst into a vibrant musical world, by placing artists from different corners of the musical plain into a giant melting pot of grime, classical and soul music, to create an incredible and compelling track – which, would eventually be downloaded 20,000 times by the Bulmers community in less than a week via its official website.
The protagonists of this unlikely, but ground-breaking combination? Grime royalty Lethal Bizzle, rising star Sinead Harnett and the world famous film and theatre composer David Arnold, with his legendary orchestra.
This unique sonic adventure was exclusively chronicled as a short film by Globe’s in-house production team and was premiered alongside the track live at a central London location. The track was then made available as a limited edition download via the official Bulmers website.
2015 marks the 60th anniversary of Original Penguin. After six amazing decades in music and fashion, Original Penguin teamed up with Globe to celebrate the cream of the UK’s talent for an extra special #PluggedIn60 series. Each artist talks about why their decade is important to them and how it influences their music and style.
Slaves - 1950's
The series kicked off with Slaves who took the time to sit down and discuss their love of the 1950’s (when Original Penguin was born) before taking Manchester by surprise for an extra special, guerrilla gig in the city centre where they reinvented their definitive sound for their first ever acoustic performance. Naturally it ended in debauchery and crowdsurfing aplenty. The raucous performance of the their single ‘Sockets’ proved that they were the perfect embodiment of the #PluggedIn60 spirit.
Flyte - 1960's
For the next instalment of our #PluggedIn60 series, Flyte chat about how the gamechanging decade of the 1960's has inspired them.
Flyte talk about the Beatles, Arcade Fire, Paul Simon and more.
Watch more #Pluggin60 here: http://bit.ly/Pluggin60
Jack Garratt - 1970's
Third in the series features Jack Garratt. Taking crowds by storm around the UK, Europe and United States, Garratt is arguably one of the best live artists in the world right now, reinventing the use of live sampling and multi-instrumentation to craft a seamless, overwhelming live experience. Unafraid to push the boundaries, his string of singles thus far encapsulate that same originality, ranging sonically from stripped back anthemic ballads to unrelenting electronic intensity.
It is perhaps unsurprising then that Garratt has chosen to discuss the influence the 1970’s has had on his sound for the latest instalment of our #PluggedIn60 series.
Check out more on the Original Penguin website
This summer, Somerset House, in collaboration with Nice Time Inc Productions and in partnership with Fred Perry, presented one of the most successful music exhibitions of recent years with The Jam: About the Young Idea. Over the same period, Fred Perry presented a bonus exhibition at its flagship Henrietta Street store. The special off-shoot from Somerset House featured additional unseen objects from The Jam’s private archives, further telling the story of The Jam fan and what the band means to them. Fred Perry was an integral partner to proceedings and ensured gave fans of The Jam the attention to detail they are used to. Even Paul and Bruce couldn’t stay away, visiting the bonus exhibition twice in as many months.
In July 2015, Island records and selected competition winners took over Osea Island – a small island off the coast of Essex, for a 24 hour festival.
Island emerging artists Prides, Flyte and Kiko Bun all performed late afternoon sets at the Captain’s house, following a game of Island rounders.
In addition, there was a swimming pool, tennis, a BBQ and even an all-night DJ room in a converted barn called The Shack.
Canadian superstar The Weeknd played his only 2015 UK show in the evening – arriving and departing in style, by helicopter. He was supported by BRITs critic’s choice winner Jack Garratt.
“I haven’t played a venue like this in a very long time and I f**king love it,” Abel Tesfaye said from the stage in a WW2 converted munitions factory called the bomb shelter
Globe thought it was the perfect fit for Carling’s Black Label Project. It gave Carling the opportunity to be a part of credible, exciting music activation, attended by a plethora of Island’s artists including John Newman, emerging French talent Petite Meller, James Morrison and Bombay Bicycle Club, plus 200 lucky competition winners.
Hard Rock means so much to so many people. In 2015, they are as versatile as ever and have prominence within the café, casino, hotel and now merchandising space. In order to appeal to that constantly hard to reach 16-24 year old female audience, they signed up everyone’s favourite Pop Princess Pixie Lott who became the Summer face of the Hard Rock brand within the UK. The partnership saw Pixie perform at the London restaurant, design a t-shirt for the summer festive season, and become a global priority music artist in-store. Hard Rock exposed Pixie to millions of music lovers, and Pixie brought her loyal and engaged female audience into Hard Rock Café’s across the country.
ASOS wanted to raise awareness of their French offering and approached Globe to help drive reach of their social channels with relevant, exclusive music content.
One of 2015’s hottest new acts Years & Years performed 2 acoustic versions of their singles ‘Shine’ & ‘Worship’ and filmed an interview exclusively for ASOS’s channels. The content went live on the day of their album release to capitalise on the noise around the launch and the album subsequently hit the #1 spot.
Ella Eyre, who’s debut album also came out this year to critical acclaim, released the official video for her track ‘Good Times’ exclusively on ASOS’s YouTube channel – allowing ASOS to benefit from Ella’s fans who could only watch the video for 30 days on their channels. The official video also featured ASOS product with the outfits available to buy from the ASOS website
Additionally, Ella also performed an acoustic version of the same track solely for ASOS.
Both bands supported the campaign with social posts, directing their fans to the ASOS France Facebook and Twitter.
The campaign was a success and the total organic reach from both campaigns reaching over 3.3 Million.
Check out the campaign content below
Thorpe Park asked Globe to curate the line-up for Island Beats at Thorpe Park - 8 weeks of live music and late night rides.
Every weekend from 11th July until the end of August 2015, Universal Music provided headline acts to perform on Thorpe Park’s newly built stage in front of a crowd hyped up in adrenaline from a day full of rides.
Globe managed to secure an A-list line-up of 11 artists.
11th July: The Vamps
17h July: Little Mix
24th July: Ella Eyre
25th July: Stereo Kicks
31st July: Sigma DJ Set
1st August: Rizzle Kicks
7th August: Professor Green
8th August: Rixton
14th August: Wilkinson
15th August: DJ Fresh
21st August: Conor Maynard
29th August: Union J
Globe Production has been commissioned to produce a series of exclusive content for each artists performing this summer, including a call to action prior to the gig and highlight video of their day on the park doing rides and performing live.
Little Mix highlights
Island Beats has kicked off in high fashion with sold out shows from The Vamps & Little Mix and is now half way through its summer programme.
Globe Productions continues to deliver highlight packages of the artists’ days on the park.
The Vamps highlights
Ella Eyre highlights
To be continued.
Emporio Armani Diamonds have chosen Ella Eyre to be the face of their campaign to launch their new fragrance ‘Violet’
The TV ad also features Ella and her single ‘Together’
HP have collaborated with 6 artists from across the world to create an interactive video for Ellie Goulding’s performance of ‘Burn’. Graphic designers, illustrators, a photographer and a typographer all worked together for HP’s ‘Bend the Rules’ campaign using their art to express the sound. You can watch the video as a straight performance or light it up with animations using the ‘H’ and ‘P’ keys.
Last month we saw the roll out of the latest Globe-led online video game activations. The shorts, shot and directed by our very own production arm, Globe Productions, see Virgin EMI's Lethal Bizzle, Krept and Konan facing off on the recently launched Mortal Kombat X.
The team were approached by Warner Brothers Games UK earlier this year to find artists who are also keen gamers to battle each other on the tenth instalment of the legendary Mortal Kombat series.
Virgin EMI’s grime heavy hitters Krept, Konan and Lethal Bizzle stepped up to the plate to test their gaming skill and speedy thumbs.
The shorts were filmed in the Kensington High Street Engine Room studio and directed by Globe’s senior producer James Barnes. The simple filming-as-they-play format, popular with die hard gamers online, was enhanced by some bespoke green screen animation, turning the rappers into their video game alter egos.
The four battles saw each of the lyricists play each other, with the overall winner being crowned the Mortal Kombat champion.
Brand partnerships manager Adam Bulleid says, “There’s a strong relationship between the music and gaming worlds. Both are huge markets in their own right and Globe are creating dynamic content taps in new audiences for both the artists and the gaming publishers.”
The Mortal Kombat battles are the second video game partnership for the Globe team. Earlier this year the studio was taken over by Rizzle Kicks and Catfish And The Bottlemen who faced off on the latest instalment of football game FIFA.
Globe has teamed up with heavy hitting chat app Viber to curate the first public chat from inside a record company, as well as deliver chats from Professor Green and Rizzle Kicks.
Team Globe will be documenting their travels to gigs, video shoots, events and everything in between for the 500+ million users to follow along with.
Viber is an app that pulls together messaging, calls, games and social chats in to a single platform. The public chat is open for all users to observe the behind the scenes of a company or the chat from an artist and their team.
Globally more than 500 million users use the app across all platforms and 90 million messages are sent every day. In the UK alone there are 17 million users, sharing two million stickers (Viber’s equivalent of Emojis) every day
A worldwide deal between Universal Music Group and Hewlett Packard was negotiated at the end of 2012, strengthening the bond between technology and music in an increasingly digital world.
In the UK, HP wanted to emphasise their relationship with music fans and set out to create a platform to deliver music directly to their consumers.
Globe’s partnerships team liaised with all the labels here at Universal Music UK to create a bespoke streaming service for everyone that purchased a HP laptop.
The HP Connected service gave the customers free unlimited access to streams of Universal’s content and 10 downloads per month, as well as playlists, radio and video content curated by Universal Music.
The music experience was also expanded beyond the computer screen to exclusive showcases with Universal artists, the first of which was with Ellie Goulding in March 2013. Followed by Iggy Azalea in the summer of 2013, and finally Rizzle Kicks towards the end of the year.
HP’s customers were offered exclusive access to the one off-gigs as well as meet and greets with all the artists being available to specially-selected winners.
In 2014, the deal was renewed and a brand new Radio streaming service was launched, HP Connected Music.
2014 saw 3 more global artists performing exclusive intimate gigs, kicking off the year was John Newman, followed by Bastille and Professor Green.
HP customers were thrilled to get the chance to win tickets to see such global artists in such intimate venues across London.
Ellie Goulding for HP: http://youtu.be/MPIWYZg3TrU
Iggy Azalea: http://youtu.be/dKeQbRI3Jww
Rizzle Kicks: http://youtu.be/ONAqEK7x8b0
John Newman: http://youtu.be/NgMaM1KPZ_s
Professor Green: http://youtu.be/NVX-St3LYNA
The Rixton lads have teamed up with Cornetto this summer to make a music video and a TV ad for their latest single ‘We All Want the Same Thing’.