Scottish singer-songwriter and avid car collector, Amy Macdonald, helped introduce the brand new Range Rover VELAR at the Shanghai Motor Show on April 11th, with a live performance of her classic cross-country smash hit, ‘This Is The Life’.
With time between shows on her current ‘Under Stars’ tour, Amy Macdonald flew into China specially to be a part of the grand reveal moment which was live streamed across Chinese social media platforms include Wiebo, WeChat and the Jaguar Land Rover flagship store on TMall.
Designed to fill the white space between the Range Rover Evoque and the Range Rover Sport, Velar brings unprecedented glamour, modernity and elegance to the Range Rover family. The interior is made from mostly recycled materials including a dash that is made from recycled bottles and faux-suedecloth seat covers, an eco-friendly alternative to leather.
Jaguar Land Rover also created a social highlights film published on their global social platform accounts. The media includes a teaser of Amy’s performance, plus interviews with the artist as well as footage of her getting comfortable in the luxury vehicle.